Report: Female Customers Persuaded More By Feelings Than Thoughts
(1)February 16, 2010
What do women want? Try a little copywriting that talks about feeling, not thinking.
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Wizard of Ads
The Lab
New Reports on Moms’ Increasing Use of Internet & Social Media
A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms.
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Career Women Make Bad Mothers
… at least that’s what an advertising agency in London would have you believe.
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Just Released: New White Paper On The “Real Mom”
This new report does an excellent job of giving you a first glimpse at who today’s mom really is.
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Global Economy = Working Women. Are You Prepared?
Did you REALLY think that “marketing to women” was just a fad? Here’s some hot-off-the-press info that shows why it’s more important than ever.
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Research Tools You Can Use: Creating A Board of Customer Evangelists
Why think about focus groups, when you have golden nuggets of marketing information already at your fingertips?
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Direct Mail: What REALLY Goes Through The Female Customer’s Mind
I had my female brain trust critique a direct mail piece that arrived the other day. Were they brutal? You be the judge.
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How Penny Pinching Can Improve Your Marketing to Women Strategy
The “2009 Online Buyer Economic Trend Study” was just released, showing that while men seem to be more optimistic about a recovering economy, women need more convincing evidence.
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Women and Social Media: A Balance of Personal and Professional
A new survey from ShesConnected lends insight into the percentage of women using social media tools to research a product or service.
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Research You Can Do: Mini-Immersion
Immersion research doesn’t have to involve high-end technological equipment, and it doesn’t have to cost you a fortune.
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5 Things You Can Do To Improve Her Experience At The Cash Register
Just because your female customer is making a purchase doesn’t mean you should relax at the cash register. Every moment is an opportunity to improve your image and deliver a memorable customer experience.
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What You Can Learn From Consumer Electronics Advertisers
A new survey conducted by Memorex indicates 70% of women say they are ignored by consumer electronics advertisers. But there may be a nugget of gold in this for you, no matter what business you’re in.
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Surprising Stats: Female Readers
PubTrack conducted an online survey of 36,000 book buyers and dug deep to come up with what I think is highly accurate – and relevant – consumer data.
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Word-of-Mouth On The Rise
A new poll from Duke University and the American Marketing Association seems to back that up, showing that word-of-mouth is more important than ever in the buying process of individual consumers.
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Top 10 Online Activities for Moms
A recent study by the Marketing Moms Coalition sheds new light on how moms are utilizing their online time.
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Moms As An Online Powerhouse
Moms age 25-54 with at least one child and who actively participate in online activities make up an astounding 20% of all online activity, according to a new report from Nielsen Online [...]
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African-American Women to Advertisers: You Don’t Know Us
Marketing Charts reports that a new groundbreaking study shows that 86% of African-American women feel that companies have no clue when it comes to understanding [...]
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Next WonderBranding Workshop: October 30 & 31
By the time you leave Austin, you’ll know more about the science and art of persuading female customers to do business with you than any of your competitors. You’ll possess a new methodology for growing your business even in the rockiest of economies…
Full Story »Why Her Brain Matters
While we’ve only scratched the surface of brain study, here’s one fact we do know: a woman’s brain has four times as many connections between [...]
Full Story »If I Only Had a Tail
I knew there was something missing in my life – a tool to help businesses understand when I am… and am not… a satisfied customer. [...]
Full Story »You Say Gray Matter, I Say White Matter
Returned home late last night from doing three breakout sessions on marketing for the Hot Springs Spas national conference in San Diego. Fantastic crowd and [...]
Full Story »Getting to Know You – Part II
In 2002, researchers and doctors at Emory University in Atlanta conducted the first MRI study of “real time” social interaction (scans were taken during mental [...]
Full Story »Getting to Know You – Part I
In the days of vaudeville, there was a popular Abbott & Costello-type comedy routine called “Niagara Falls.” It involved a man who, recounting a rejection [...]
Full Story »Newsweek Article: Mind Reading
Thanks to the wonder of MRI (magnetic resonance imaging) technology, many marketing professionals awaken each day to new reports and studies on brain behavior and [...]
Full Story »Pain in the Brain
A report on another cutting-edge, gender-based, brain study has been published by the UCLA Center for Neurovisceral Sciences & Women’s Health.
Led by head researcher Dr. [...]
Full Story »Intuition: Final Thoughts (for now)
Recent studies in neurology, biology, and human behavior are reporting one thing in common –an individual (male or female) who works to [...]
Full Story »Intuition III: Eye of the Beholder
Your physical senses – sight, sound, smell, taste, and touch – are the tools you use to gather and store information [...]
Full Story »Intuition Part II
Thanks to our old friend the corpus callosum (See “Woman Does Not Live by Hormones Alone” 3/4/04), a woman has the advantage of being able [...]
Full Story »Intuition: Nothing Up My Sleeve…
This week, WonderBranding takes a look at intuition — what it means and why it’s more prevalent in women.
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Every once [...]
Emotional Memory Part 2
Every day, women are subjected to a flood of images and sounds from the outside world. Each and every one [...]
Full Story »Emotional Memory Part 1
What good would the female gift of “turbo” information processing be if we didn’t have the ability to store a thought [...]
Full Story »Woman Does Not Live By Hormones Alone
If you caught my post titled “Making a Mountain Out of a Molehill” (2/24/04), you read about a recent study from Belgium that shows that [...]
Full Story »How Feminine is Your Brain?
Simon Baron-Cohen, director of the Autism Research Centre at the University of Cambridge and author of the recently [...]
Full Story »Making a Mountain Out of a Molehill
Here’s an interesting study on the right brain of the female…
Belgium’s Ghent University issued a report in 2003 on a study conducted to find out [...]
That’s My Baby…
… she can be all four seasons in one day.” So goes the song by Sting.
There’s no denying it. Women [...]
Full Story »The Female Brain Part 2
A team of researchers at Indiana University School of Medicine, headed by Dr. Joseph T. Lurito, recently undertook the task of studying basic differences in [...]
Full Story »The Power of the Female Brain
We’ve discovered much about the brain, yet still only scratched the surface. The greatest leaps forward in research have happened just [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America