The Lab

Report: Female Customers Persuaded More By Feelings Than Thoughts

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What do women want? Try a little copywriting that talks about feeling, not thinking.

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New Reports on Moms’ Increasing Use of Internet & Social Media

A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms.

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Career Women Make Bad Mothers

… at least that’s what an advertising agency in London would have you believe.

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Just Released: New White Paper On The “Real Mom”

This new report does an excellent job of giving you a first glimpse at who today’s mom really is.

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Global Economy = Working Women. Are You Prepared?

Did you REALLY think that “marketing to women” was just a fad? Here’s some hot-off-the-press info that shows why it’s more important than ever.

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Research Tools You Can Use: Creating A Board of Customer Evangelists

Why think about focus groups, when you have golden nuggets of marketing information already at your fingertips?

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Direct Mail: What REALLY Goes Through The Female Customer’s Mind

I had my female brain trust critique a direct mail piece that arrived the other day. Were they brutal? You be the judge.

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How Penny Pinching Can Improve Your Marketing to Women Strategy

The “2009 Online Buyer Economic Trend Study” was just released, showing that while men seem to be more optimistic about a recovering economy, women need more convincing evidence.

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Women and Social Media: A Balance of Personal and Professional

A new survey from ShesConnected lends insight into the percentage of women using social media tools to research a product or service.

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Research You Can Do: Mini-Immersion

Immersion research doesn’t have to involve high-end technological equipment, and it doesn’t have to cost you a fortune.

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5 Things You Can Do To Improve Her Experience At The Cash Register

Just because your female customer is making a purchase doesn’t mean you should relax at the cash register. Every moment is an opportunity to improve your image and deliver a memorable customer experience.

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What You Can Learn From Consumer Electronics Advertisers

A new survey conducted by Memorex indicates 70% of women say they are ignored by consumer electronics advertisers. But there may be a nugget of gold in this for you, no matter what business you’re in.

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Surprising Stats: Female Readers

PubTrack conducted an online survey of 36,000 book buyers and dug deep to come up with what I think is highly accurate – and relevant – consumer data.

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Word-of-Mouth On The Rise

A new poll from Duke University and the American Marketing Association seems to back that up, showing that word-of-mouth is more important than ever in the buying process of individual consumers.

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Top 10 Online Activities for Moms

A recent study by the Marketing Moms Coalition sheds new light on how moms are utilizing their online time.

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Moms As An Online Powerhouse

Moms age 25-54 with at least one child and who actively participate in online activities make up an astounding 20% of all online activity, according to a new report from Nielsen Online [...]

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African-American Women to Advertisers: You Don’t Know Us

Marketing Charts reports that a new groundbreaking study shows that 86% of African-American women feel that companies have no clue when it comes to understanding [...]

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Next WonderBranding Workshop: October 30 & 31

By the time you leave Austin, you’ll know more about the science and art of persuading female customers to do business with you than any of your competitors. You’ll possess a new methodology for growing your business even in the rockiest of economies…

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Why Her Brain Matters

While we’ve only scratched the surface of brain study, here’s one fact we do know:  a woman’s brain has four times as many connections between [...]

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If I Only Had a Tail

I knew there was something missing in my life – a tool to help businesses understand when I am… and am not… a satisfied customer.  [...]

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You Say Gray Matter, I Say White Matter

Returned home late last night from doing three breakout sessions on marketing for the Hot Springs Spas national conference in San Diego.  Fantastic crowd and [...]

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Getting to Know You – Part II

In 2002, researchers and doctors at Emory University in Atlanta conducted the first MRI study of “real time” social interaction (scans were taken during mental [...]

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Getting to Know You – Part I

In the days of vaudeville, there was a popular Abbott & Costello-type comedy routine called “Niagara Falls.” It involved a man who, recounting a rejection [...]

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Newsweek Article: Mind Reading

Thanks to the wonder of MRI (magnetic resonance imaging) technology, many marketing professionals awaken each day to new reports and studies on brain behavior and [...]

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Pain in the Brain

A report on another cutting-edge, gender-based, brain study has been published by the UCLA Center for Neurovisceral Sciences & Women’s Health.

Led by head researcher Dr. [...]

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Intuition: Final Thoughts (for now)

Recent studies in neurology, biology, and human behavior are reporting one thing in common –an individual (male or female) who works to [...]

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Intuition III: Eye of the Beholder

Your physical senses – sight, sound, smell, taste, and touch – are the tools you use to gather and store information [...]

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Intuition Part II

Thanks to our old friend the corpus callosum (See “Woman Does Not Live by Hormones Alone” 3/4/04), a woman has the advantage of being able [...]

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Intuition: Nothing Up My Sleeve…

This week, WonderBranding takes a look at intuition — what it means and why it’s more prevalent in women.
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Every once [...]

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Emotional Memory Part 2

Every day, women are subjected to a flood of images and sounds from the outside world. Each and every one [...]

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Emotional Memory Part 1

What good would the female gift of “turbo” information processing be if we didn’t have the ability to store a thought [...]

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Woman Does Not Live By Hormones Alone

If you caught my post titled “Making a Mountain Out of a Molehill” (2/24/04), you read about a recent study from Belgium that shows that [...]

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How Feminine is Your Brain?

Simon Baron-Cohen, director of the Autism Research Centre at the University of Cambridge and author of the recently [...]

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Making a Mountain Out of a Molehill

Here’s an interesting study on the right brain of the female…
Belgium’s Ghent University issued a report in 2003 on a study conducted to find out [...]

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That’s My Baby…

… she can be all four seasons in one day.” So goes the song by Sting.

There’s no denying it. Women [...]

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The Female Brain Part 2

A team of researchers at Indiana University School of Medicine, headed by Dr. Joseph T. Lurito, recently undertook the task of studying basic differences in [...]

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The Power of the Female Brain

We’ve discovered much about the brain, yet still only scratched the surface. The greatest leaps forward in research have happened just [...]

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