Downy “Simple Pleasures” Hits the Marketing to Women Bullseye
(5)January 21, 2010
Proctor & Gamble has taken smart steps toward tapping into the female consumer market with its new line of Downy products.
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Wizard of Ads
The Circle
GNC’s Healthy New Strategy: Marketing To Women
Former muscle company GNC is riding the wave of the future, with a new eye on female customers.
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J.P. Morgan Chase Says, “Talk To Me, Baby”
As of this morning, Chase seems a little less like a corporation and a little more like my own personal banker.
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How To Write Effective Radio Ads When Marketing To Women
Tom McMinn of McMinn’s Furniture has done an excellent job of creating ads that speak that language of the female customer. And he’s sharing them with you.
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New Balance Likes Me… They Really Like Me!
I am a longtime fan of New Balance shoes. The company maintains an almost freakish commitment to fit – and customer service.
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JC Penney – The New Star on Broadway?
When I heard that JC Penney was opening a store in New York City, my first thought was, “They’ll get eaten alive.” But maybe I was wrong.
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Sleep Squad: Reinventing the Customer Experience
How far would you go to really deliver remarkable customer service? Welcome to Retail Gladiators – your challenger is Michael Cote of Sleep Squad.
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Ken Taylor: Selling Avon Products to Women
It looks like Avon, the self-proclaimed “company for women,” has a top-notch salesperson in Alabama selling its cosmetics and other products.
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MaxYield Cooperative: Women Are Farmers, Too
Chad Meyer of MaxYield Cooperative talks about their commitment to female farmers, employees, and female stock car drivers. I even had to agree with him on using the color pink in marketing to women.
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How Social Media Can Be Profitable for Small Business
Every time the Garden Center Group calls to hire me as a speaker for their annual fall convention, I’m compelled to ask, “Aren’t you guys sick of me yet?” [...]
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The Personal Mark of J. Crew
Sometimes, the littlest things can fortify a brand in the customer’s mind.
Take this card, which arrived with my J. Crew mail order a few days [...]
My Newest Hero: Bill Chase II
Hi Michele, My name is Bill Chase. I own a Home Improvement company in Haverhill, MA (approx 35 miles north of Boston). Thanks for your notes on marketing. I really enjoy reading them. Also, enjoyed reading your book and look forward to the next one…
Full Story »Citizen Branding: Urban Planning For Women
Businesses aren’t the only ones who are thinking about marketing to women… now, entire cities are jumping on board.
An article in USA Today discusses the [...]
My New Love Affair
No, no… don’t worry. Husband knows all about it. I confessed all yesterday, as I couldn’t hide my lust any longer. And he’s fine with [...]
Full Story »Great Example of Local Marketing to Women
I’d like to take all the credit, but really… just call me a catalyst for change.
All of my WonderBranding students are amazing achievers. Just the [...]
Full Story »Now I Heart Zappos, Too
Thanks to Seth for pointing out I Heart Zappos, the honest-to-god, real-life, over-the-top, move-you-to-tears customer story of 2007.
Have a small advertising budget? Want to create [...]
Biggest Mistakes in Marketing to Women
Wanna make two gynormous mistakes when it comes to marketing to women? Then:
1. Believe that low, low prices are the most important thing to her.
2. [...]
Where Are We After Ten Years?
Hat tip to TomPeters.com for directing us to Ten Years After, an article by Dori Molitor of WomanWise.com that is a "state of the union" [...]
Full Story »Hell’s New Angels
You’ll not find me dressed in leather chaps, astride a hog anytime soon, but I like what Harley-Davidson is doing to reach out to women. [...]
Full Story »My Kind of Research on Marketing to Women
What kind of research have you conducted when it comes to marketing to women? As you may have read in one of my Inc.com articles, [...]
Full Story »A Guy Thing
Thanks to my Wizard partner Jane Fraser for sending me my laugh of the day:
Volvo’s New Level of Security
The new Volvo S80 has taken its image of "driver safety" to a whole new level.
With the aid of a personal communicator, the driver is [...]
American Airlines’ New Webpage for Women
[Update: Only 24 hours after publishing this post, I received a warm, courteous comment (see comments) from American Airlines. Looks like they're serious about making [...]
Full Story »A Surprising Thank You
In the midst of doing some creative work for a client earlier this week, I purchased and downloaded some royalty-free stock music from The Music [...]
Full Story »How I Was Suckered by Marketing to Women
NOTE: This blog post deals with “feminine health issues.” If you’re at all squeamish or easily offended, stop reading here. Stop. reading.
My body has [...]
Full Story »Simple, Smart and NOT Pink
Who says women aren’t attracted to chest thumping he-man tools? My blogging pal Andrea Learned and I find ourselves writing more often than either of [...]
Full Story »The Evolution of Dove Part 2
It’s no secret I’m a huge fan of Dove’s Campaign for Real Beauty. Simply put, they’re on fire. Check out their latest contribution, ironically [...]
Full Story »Help This Blog Evolve
Introducing the latest graduates of WonderBranding, the “Touchy-Feely Cojone Busters.” Oh yeah, they were quite a group… sometime I’ll have to show you the “moon” [...]
Full Story »The Measure of a Man (or a Woman)
If you’re one of the blessed few who has come into gigantic mounds of money by way of business rather than inheritance, there are two [...]
Full Story »Enterprise Does It Again
The Windy City took on a new level of meaning yesterday, with 50+ mph winds that forced the temporary closure of O’Hare airport. Realizing my [...]
Full Story »Keep the Change
Now this I like… Bank of America’s new Keep the Change program.
Everytime you buy something with your debit card, Bank of America rounds it up [...]
That Lovely Thing Called Word of Mouth
I gave two presentations yesterday for the Advantage Business Conference, presented by office supply giant SP Richards & Co. We all had a great time [...]
Full Story »Dog Day Afternoon
It’s a blazing hot 116 degrees in the Valley today, but still had to hit the road to run errands. I took my ever-enthusastic assistant, [...]
Full Story »Bridging the Gap in Retail
Today’s story in the Wall Street Journal about malls courting more boutique-type stores is certainly reflected in my own shopping experience these days. The two [...]
Full Story »Run for the Borders
Finally, someone is getting it right. I’ve long complained about "rewards programs" that require an up-front payment just to join.
I just received an email from [...]
The Hovermeister
I travel to Austin on a regular basis for Wizard of Ads business. It might be for client meetings, partner think tanks, or the [...]
Full Story »Unmentionables That Are Very Mentionable
A few weeks ago I wrote about a fresh trend in which stores like Macy’s and Bloomingdale’s are beginning to use mannequins that more [...]
Full Story »The One-Two Punch
"We have Room 245 reserved for you, folks, just as you requested." Melynda, the front desk agent, handed us our room key as we [...]
Full Story »2 Degrees of Separation
That’s how close I am to being able to walk up to George Clooney, look him in the eye, and tell him what a fine [...]
Full Story »Top 24 of 2004
Here’s WonderBranding’s Top 24 of 2004. Happy reading!
Why Pier 1’s Ship Hasn’t Come In
Getting to Know You – Part I
Getting to Know You – Part [...]
Some Final Shakeout from Volvo’s YCC
A few months ago, I wrote about the Volvo YCC, designed and engineered by women… for women. While Volvo never intended to mass produce [...]
Full Story »Beyond Decent Marketing
The end of 2004 approaches(!), which means a mailbox stuffed to the gills with catalogs, cards, and fundraising requests from a multitude of non-profit organizations [...]
Full Story »Now, THIS is What I’m Talkin’ About…
Hi. My name is Michele, and I’m a bookaholic.
My libris sonar is tuned to detect any blip that may indicate a book [...]
Enterprise Part Deux
Wizard of Ads partner Steve Rae recently posted my Real Life WonderBranding story about Enterprise Rent-a-Car on his Touch Points blog — it reminded me [...]
Full Story »Taking Note of the Little Things
I’ve spent more time on the road than off lately, and have gotten to the point of saying things like, “Well, if it’s Tuesday, it [...]
Full Story »Workin’ It at the Car Wash
In their new book, “Don’t Think Pink,” authors Lisa Johnson and Andrea Learned have coined a term for my favorite type of marketing to women [...]
Full Story »Form Follows Function
There’s been some discussion lately about the ever-increasing prevalence of advertising in our everyday lives. First, there was Todd’s post over at A Penny [...]
Full Story »Who’s in Charge of Marketing…
… at Stryker Ceramics?
I caught one of their new TV ads the other morning while eating breakfast (during the “Today” show). These are smart, [...]
A Spin Cycle That Isn’t All Talk
Jackie at Church of the Customer comments on a recent article from USA Today on the new “try it yourself” program at Maytag stores. [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America