Why Ritz-Carlton Is A Cult Brand And You’re Not
(0)July 1, 2010
Ritz-Carlton is renowned for their customer service. It’s so simple, anyone could do it. So, why don’t they?
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Wizard of Ads
The Circle
How Ann Taylor Rocks Social Media
Ann Taylor is using social media like it should be used for marketing strategy. Are you?
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Huggies’ Inspired Marketing: Venture Capital For Moms
Huggies brand acknowledges that there’s more to being a mom than changing diapers, with its new venture capital campaign.
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Taking Risks: You Can’t Pull The Trigger Halfway
Are you a risk taker, or just a talker?
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Could You Be In Danger of Trademark Infringement?
An interview with Kelly Watson from One Woman Marketing.
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Target’s New Mobile Shopping App Hits the Bulls Eye
Target’s mobile app raises the ante on smart-phone shopping.
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And The Award For Best “Soccer Mom Myth” Performance Goes To…
Jean Whitsell-Sherman proves that any business of ANY size can implement the ideas from “The Soccer Mom Myth.”
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Interview With Rob Harles of MySears.com
A conversation with the guru behind the MySears.com social media phenomenon.
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Wen McNally Photography: Taking Facebook By Storm
Most folks who got caught up in the Blizzard of 2010 spent their time thinking about how nice it was to be off work or school. Wen McNally used the time to build her business – big time – Facebook.
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Women In The Wine Industry: A Force To Be Reckoned With
Every business owner and marketer could learn a great deal from Wine Entre Femme.
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Downy “Simple Pleasures” Hits the Marketing to Women Bullseye
Proctor & Gamble has taken smart steps toward tapping into the female consumer market with its new line of Downy products.
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GNC’s Healthy New Strategy: Marketing To Women
Former muscle company GNC is riding the wave of the future, with a new eye on female customers.
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J.P. Morgan Chase Says, “Talk To Me, Baby”
As of this morning, Chase seems a little less like a corporation and a little more like my own personal banker.
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How To Write Effective Radio Ads When Marketing To Women
Tom McMinn of McMinn’s Furniture has done an excellent job of creating ads that speak that language of the female customer. And he’s sharing them with you.
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New Balance Likes Me… They Really Like Me!
I am a longtime fan of New Balance shoes. The company maintains an almost freakish commitment to fit – and customer service.
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JC Penney – The New Star on Broadway?
When I heard that JC Penney was opening a store in New York City, my first thought was, “They’ll get eaten alive.” But maybe I was wrong.
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Sleep Squad: Reinventing the Customer Experience
How far would you go to really deliver remarkable customer service? Welcome to Retail Gladiators – your challenger is Michael Cote of Sleep Squad.
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Ken Taylor: Selling Avon Products to Women
It looks like Avon, the self-proclaimed “company for women,” has a top-notch salesperson in Alabama selling its cosmetics and other products.
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MaxYield Cooperative: Women Are Farmers, Too
Chad Meyer of MaxYield Cooperative talks about their commitment to female farmers, employees, and female stock car drivers. I even had to agree with him on using the color pink in marketing to women.
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How Social Media Can Be Profitable for Small Business
Every time the Garden Center Group calls to hire me as a speaker for their annual fall convention, I’m compelled to ask, “Aren’t you guys sick of me yet?” [...]
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The Personal Mark of J. Crew
Sometimes, the littlest things can fortify a brand in the customer’s mind.
Take this card, which arrived with my J. Crew mail order a few days [...]
My Newest Hero: Bill Chase II
Hi Michele, My name is Bill Chase. I own a Home Improvement company in Haverhill, MA (approx 35 miles north of Boston). Thanks for your notes on marketing. I really enjoy reading them. Also, enjoyed reading your book and look forward to the next one…
Full Story »Citizen Branding: Urban Planning For Women
Businesses aren’t the only ones who are thinking about marketing to women… now, entire cities are jumping on board.
An article in USA Today discusses the [...]
My New Love Affair
No, no… don’t worry. Husband knows all about it. I confessed all yesterday, as I couldn’t hide my lust any longer. And he’s fine with [...]
Full Story »Great Example of Local Marketing to Women
I’d like to take all the credit, but really… just call me a catalyst for change.
All of my WonderBranding students are amazing achievers. Just the [...]
Full Story »Now I Heart Zappos, Too
Thanks to Seth for pointing out I Heart Zappos, the honest-to-god, real-life, over-the-top, move-you-to-tears customer story of 2007.
Have a small advertising budget? Want to create [...]
Biggest Mistakes in Marketing to Women
Wanna make two gynormous mistakes when it comes to marketing to women? Then:
1. Believe that low, low prices are the most important thing to her.
2. [...]
Where Are We After Ten Years?
Hat tip to TomPeters.com for directing us to Ten Years After, an article by Dori Molitor of WomanWise.com that is a "state of the union" [...]
Full Story »Hell’s New Angels
You’ll not find me dressed in leather chaps, astride a hog anytime soon, but I like what Harley-Davidson is doing to reach out to women. [...]
Full Story »My Kind of Research on Marketing to Women
What kind of research have you conducted when it comes to marketing to women? As you may have read in one of my Inc.com articles, [...]
Full Story »A Guy Thing
Thanks to my Wizard partner Jane Fraser for sending me my laugh of the day:
Volvo’s New Level of Security
The new Volvo S80 has taken its image of "driver safety" to a whole new level.
With the aid of a personal communicator, the driver is [...]
American Airlines’ New Webpage for Women
[Update: Only 24 hours after publishing this post, I received a warm, courteous comment (see comments) from American Airlines. Looks like they're serious about making [...]
Full Story »A Surprising Thank You
In the midst of doing some creative work for a client earlier this week, I purchased and downloaded some royalty-free stock music from The Music [...]
Full Story »How I Was Suckered by Marketing to Women
NOTE: This blog post deals with “feminine health issues.” If you’re at all squeamish or easily offended, stop reading here. Stop. reading.
My body has [...]
Full Story »Simple, Smart and NOT Pink
Who says women aren’t attracted to chest thumping he-man tools? My blogging pal Andrea Learned and I find ourselves writing more often than either of [...]
Full Story »The Evolution of Dove Part 2
It’s no secret I’m a huge fan of Dove’s Campaign for Real Beauty. Simply put, they’re on fire. Check out their latest contribution, ironically [...]
Full Story »Help This Blog Evolve
Introducing the latest graduates of WonderBranding, the “Touchy-Feely Cojone Busters.” Oh yeah, they were quite a group… sometime I’ll have to show you the “moon” [...]
Full Story »The Measure of a Man (or a Woman)
If you’re one of the blessed few who has come into gigantic mounds of money by way of business rather than inheritance, there are two [...]
Full Story »Enterprise Does It Again
The Windy City took on a new level of meaning yesterday, with 50+ mph winds that forced the temporary closure of O’Hare airport. Realizing my [...]
Full Story »Keep the Change
Now this I like… Bank of America’s new Keep the Change program.
Everytime you buy something with your debit card, Bank of America rounds it up [...]
That Lovely Thing Called Word of Mouth
I gave two presentations yesterday for the Advantage Business Conference, presented by office supply giant SP Richards & Co. We all had a great time [...]
Full Story »Dog Day Afternoon
It’s a blazing hot 116 degrees in the Valley today, but still had to hit the road to run errands. I took my ever-enthusastic assistant, [...]
Full Story »Bridging the Gap in Retail
Today’s story in the Wall Street Journal about malls courting more boutique-type stores is certainly reflected in my own shopping experience these days. The two [...]
Full Story »Run for the Borders
Finally, someone is getting it right. I’ve long complained about "rewards programs" that require an up-front payment just to join.
I just received an email from [...]
The Hovermeister
I travel to Austin on a regular basis for Wizard of Ads business. It might be for client meetings, partner think tanks, or the [...]
Full Story »Unmentionables That Are Very Mentionable
A few weeks ago I wrote about a fresh trend in which stores like Macy’s and Bloomingdale’s are beginning to use mannequins that more [...]
Full Story »The One-Two Punch
"We have Room 245 reserved for you, folks, just as you requested." Melynda, the front desk agent, handed us our room key as we [...]
Full Story »2 Degrees of Separation
That’s how close I am to being able to walk up to George Clooney, look him in the eye, and tell him what a fine [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America