Marketing Quick Take Q&A: Should You Sell Your Business? Part 3

Video Transcript: Welcome to the final episode in our three-part series called, “Should I Sell My Business?” In this wrap-up, I just want to talk briefly about possibilities; the possibilities that exist for you out there in the great world beyond your everyday life. In his original email to us, Greg Taylor talked of selling [...] Read more »

Marketing Quick Take Q&A: Should You Sell Your Business? Part 2

Video Transcript: Hi, Michele Miller here again with the second in our three-part “Quick Take Video,” addressing a recent question from Greg Taylor.  Greg is 54 years old and owns a profitable power sports business that’s taken a lot out of him.  In Episode 1, we talked about the difference between a simple need for [...] Read more »

Marketing Quick Take Q&A: Fearing Social Media

Video Transcript: Hi, I’m Tom Wanek. Welcome to WonderBranding’s Marketing Quick Take Q&A, where we answer your specific questions about marketing and advertising. Today’s question comes from WonderBranding reader, Duane Christensen … Duane says: “I’ve been pondering this comment a local lawn fertilizing client of mine told me the other day. He said something like, [...] Read more »

Marketing Quick Take Q&A: Should You Sell Your Business? Part 1

Video Transcript: Greetings from San Antonio!  As you can probably see from the hotel room décor, I’m on the road again for business travel, but I didn’t want that to stop me from posting this new question we recently received from Greg.  Greg writes: “I’m 54 years old and in the “powersports business.”  I never [...] Read more »

Marketing Quick Take Q&A: How to Determine the Primary Benefit of Your Marketing Campaign

Video Transcript: Hi, I’m Tom Wanek. Welcome to WonderBranding’s Marketing Quick Take Q&A, where we answer your most burning marketing questions. Today’s question comes from Ed Skimin, owner of Emerge, Incorporated. Ed wants to know: “We are putting together marketing plans for a new service, and have a long list of features and benefits that [...] Read more »

Monday Morning Marketing Quote: When Does This Go On Sale?

Are you training your customers to ask, “When does this go on sale?” Today’s Monday Morning Marketing Quote discusses the pitfalls of limited-time offers and comes from my partner, Roy H. Williams and his book, Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion. “Yes, limited-time offers, when they work, cause [...] Read more »

Monday Morning Marketing Quote: Easing The Burden Of Choice

Are you suffocating your customers with choice? This week’s Monday Morning Marketing Quote discusses how you can ease the burden of choice to drive more sales. Our quote comes from the brilliant Sheena Iyengar and her book, The Art of Choosing. (affiliate link) “People often refer to the Long Tail as evidence that we’re not [...] Read more »