4 Things That Will Improve The Checkout Experience

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Just because your customer is making a purchase in your retail location doesn’t mean you should relax at the cash register. Every moment she spends with you is an opportunity to improve your image and deliver a memorable customer experience. Here are 4 things you can do at low-or-no-cost: Clean off your counter and give [...] Read more »

How to Figure Out Your Advertising Budget in 3 Easy Steps

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Last time we took a look at how your Cost of Occupancy should be included as part of your marketing and advertising budget. Are you still wondering exactly how to figure out what your ad budget should be? Here’s an easy, three-step process for determining your ad budget:   1)  Budget between 10 and 12 [...] Read more »

Overcoming Your Addiction

Event-Driven Marketing

Yesterday — for the first time in years — I set foot inside J.C. Penney. To my surprise, I came away impressed with the retailer’s customer experience. Shortly after walking into the store, my wife and I were cheerfully greeted by two J.C. Penney employees. What’s more, the store featured wide, inviting aisles … neatly [...] Read more »

Marketing Quick Take Q&A: Should You Sell Your Business? Part 3

Video Transcript: Welcome to the final episode in our three-part series called, “Should I Sell My Business?” In this wrap-up, I just want to talk briefly about possibilities; the possibilities that exist for you out there in the great world beyond your everyday life. In his original email to us, Greg Taylor talked of selling [...] Read more »

Marketing Quick Take Q&A: Should You Sell Your Business? Part 1

Video Transcript: Greetings from San Antonio!  As you can probably see from the hotel room décor, I’m on the road again for business travel, but I didn’t want that to stop me from posting this new question we recently received from Greg.  Greg writes: “I’m 54 years old and in the “powersports business.”  I never [...] Read more »

3 Reasons Your Staff Meetings Suck – And How To Fix Them

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You’re a business owner who prides yourself on regularly scheduled staff meetings. Look at you, prancing around, all managerial and full of efficiency. How’s that working for you? Do meetings start late because of stragglers? Do staff members stare straight ahead with glazed-over cow eyes? If you poked them with a sharp stick, would it [...] Read more »

Welcome to the New WonderBranding

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One month ago, WonderBranding marked its eighth anniversary.  Eight years of writing, analyzing, laughing at – and sometimes crying over – many things having to do with marketing to women. Thanks to WonderBranding, opportunities, connections, and work have taken me around the globe, allowing me to share my knowledge about the female customer with many [...] Read more »