Pure Fitness gives us an example of the magic of mirror neurons, and how they can be used to attract new customers. Read more »
Marketing To Women Through The Magic Of Mirror Neurons
Ford’s New Lincoln MKX Campaign: For African-American Women Only?
A new ad for the 2011 Lincoln MKX started airing this week, and the press is all agog over the fact that the commercial features African-American women. The bulk of news headlines about the campaign, from The Wall Street Journal to the Detroit News, read something akin to, “Ford Targets African-American Women With New MKX [...] Read more »
Car Safety Catches Up To Women: The New Female Test Dummy
After 40 years, testers have finally created a test dummy that matches the unique female anatomy of a woman. Read more »
Marketing To Women As Employees: Are You Guilty Of Gender Bias?
Intentional or unintentional, the gender wage gap still exists. Read more »
What Dancing In The Movies Teaches You About Marketing To Women
What do the greatest movie musicals teach you about marketing to women? Read more »
BBDO’s EPIC FAIL Viral Campaign
This new "viral campaign" is definitely viral, but for all the wrong reasons. Read more »
Friday Fun: Alan King Tells Us Why Marketing To Women Is Important
One of the biggest reasons to market to women? They outlive men by 5 to 6 years. I'm kidding... sort of. Read more »