Why Your Customers Abandon Online Shopping Carts

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This article originally appeared on GrokDotCom. I go into the garage for a hammer. On my way back into the house, I stop for a cold drink and remember that the kitchen trash needs to be taken out for tomorrow’s collection. Dropping the can at the curb, I turn and notice that the landscaper forgot [...] Read more »

5 Sure-fire Ways to Uncover What’s Inside Your Customer’s Heart

Uncover Your Customer's Felt Need

I briefly touched on this vital marketing step in a previous post, but it’s worth repeating — because if you make a mistake here, well, nothing else matters. Plus, this is the question Main Street business owners ask me most often. So let’s jump right in … here are five surefire techniques for uncovering the [...] Read more »

How to Figure Out Your Advertising Budget in 3 Easy Steps

moneypuzz

Last time we took a look at how your Cost of Occupancy should be included as part of your marketing and advertising budget. Are you still wondering exactly how to figure out what your ad budget should be? Here’s an easy, three-step process for determining your ad budget:   1)  Budget between 10 and 12 [...] Read more »

How Nature’s Recipes Can Solve Your Marketing Problems – Part 2

Diamond

Examples of honest signaling in Main Street business: Michele recently wrote about Appelt’s Diamonds and its “Rock Solid Diamond Warranty,” which eliminates any and all customer objections to buying a diamond. Warranties and guarantees are unquestionably the most common examples of honest signals in marketing today. Here’s how Appelt’s warranty works: If your diamond chips, [...] Read more »

The #1 Thing You Forget In Your Marketing Budget

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  Type “marketing budget template” into a search engine and you’ll find several examples, from the most basic to impressively detailed. But 99 percent of the time there’s one important line item missing – your Cost of Occupancy.   Cost of Occupancy = Yearly Rent or Mortgage   Your yearly cost of rent or mortgage [...] Read more »

How Nature’s Recipes Can Solve Your Marketing Problems – Part 1

Stotting Gazelle

In 1941, Swiss engineer, George de Mestral invented Velcro after he got the idea for the fastener after examining the burrs that stubbornly stuck to the fur of his dog. Velcro is a practical application of biomimicry – a new science which studies nature’s ingenious solutions and then copies these ‘recipes’ to solve human problems. [...] Read more »

What CrossFit Can Teach You About Cult Branding

CFS

CrossFit is a fitness lifestyle that has taken the world by storm over the last few years.  In some ways, it’s a throwback to old-fashioned fitness, using moves that incorporate cardio activity with strength training moves like pull-ups and push-ups.  From garage set-ups to larger spaces, CrossFit “boxes” (as CrossFitters like to call them) are [...] Read more »