What’s Preventing YOU from Walking the Walk?

Apple Display

Some years ago, a PC enthusiast stormed out of my workshop when he objected to the Apple Computer case study I was presenting. Evidently, praising Apple was too much for this poor soul to bear. That said, I realize and appreciate that Apple is a polarizing brand. So let me first begin by warning you [...] Read more »

What CrossFit Can Teach You About Cult Branding

CFS

CrossFit is a fitness lifestyle that has taken the world by storm over the last few years.  In some ways, it’s a throwback to old-fashioned fitness, using moves that incorporate cardio activity with strength training moves like pull-ups and push-ups.  From garage set-ups to larger spaces, CrossFit “boxes” (as CrossFitters like to call them) are [...] Read more »

Lessons From Hyundai That Could Save Your Business

trunk

There’s a lot you can learn from Hyundai. It took the automaker 20 years to transform the brand from “junk car” to “gotta have,” but today models like the Elantra and Sonata are hot tickets (forget any kind of discount at a dealership).  Since 2008, sales are up 60% and show no signs of stopping. [...] Read more »

How to Uncover the Culprit Clobbering Your Sales

Marketing-Signpost

As mentioned in greater detail, WonderBranding’s new focus is to teach Main Street business owners, like you, how to grow your business and deal with challenges of all sizes. (That said, please email us your marketing and advertising questions.) Recently, WonderBranding reader and toy retailer, Phil Wrzesinski, asked: “My biggest challenge is trying to figure [...] Read more »