Now available for Kindle, iPad, and iPhone!
By now, most business owners and marketers are aware that women hold major purchasing power not only in North American, but also on a global scale. You know that you should be marketing to women; the question is, how do you do it?
Michele Miller takes the theories and ideas presented in The Soccer Mom Myth and drills deeper to present a portable guide to understanding female customers as individuals with carefully chosen value systems. She takes you beyond the general into the specific, with case studies and a quiz that reveal the “Four Neighborhoods of Women” – the four basic-but-different segments of the female market. You’ll learn how to write specific copy to appeal to each type of female customer, and discover things you can do “inside your door” to persuade women to become your customers for life.’
Unzipped is available as a softcover book, and as an e-book on Amazon and iBooks.
(Wizard Academy Press) 105 pages – e-book/softcover $.99/$15.95
In the most provocative book since industry insiders first uttered the phrase, “marketing to women,” Michele Miller and Holly Buchanan peel back the layers of the stereotypical view of female consumers to reveal the secret of successful marketing campaigns: understanding and talking to her from the inside out.
Based on extensive research and work with businesses and corporations around the globe, Michele and Holly show why marketing to women has gone mainstream and is here to stay, and the physical, environmental, and psychological factors that play a critical part in the purchasing process.
With strategies and ideas that can be utilized both offline and on the Internet, The Soccer Mom Myth is the definitive answer to the question, “What does the female consumer really want?”
(Wizard Academy Press) 232 pages – softcover $15.95
This introductory video, presented by Michele Miller, is designed to provide a quick overview of the importance of the female consumer market. In a brief, fun, and informative 45 minutes, Michele tells you why marketing to women is important, how it’s gone mainstream, and tips to think about when creating your advertising campaigns and in-store experience.
This video is available as on-demand rental or purchase on Amazon.com (perfect for showing to your staff), or as a DVD.
(Wizard Academy Press) 45 minutes $1.99/$5.00/$15.95