If you’re a regular reader of WonderBranding, you know how I feel about demographics. Use of demographics was the most reliable measuring tool way back, when there was just a handful of TV networks and personal computers were still a twinkle in IBM’s eye. In fact, my latest book, Unzipped, was written from the premise [...] Read more »
Survey On Gender Desire For Brands: Fuzzy Logic?
WalletPop reported on a new study just out from Buyology marketing group, listing the “20 Most Desired Brands” for each gender. Here are the results: Top 20 Most Desired Brands in the World: Women 1. Johnson & Johnson 2. Sony 3. Kleenex 4. National Geographic 5. MasterCard 6. Google 7. Amazon 8. Visa 9. General [...] Read more »
How Jeff Sexton Will Change Your Thinking About Advertising
I’ll be in Austin this week to teach the new version of Unzipped, the two-day course at Wizard Academy. For those of you who can’t make it, I’m about to recommend a blog post which will rev your brain and will probably take a week to absorb. (Wouldn’t want you feeling bored while I’m gone.) [...] Read more »
A New Way To Manage The Voices Inside Your Head
These voices aren’t trying to sabotage me. In their own, twisted way, they’re trying to protect me. Read more »
5 Quick Ways To Market Your Business On Facebook
Any business can create a Facebook page. It’s how you work the page that strengthens the relationship with customers. Read more »
How You Can Get A Copy of My New Book for 99 Cents
Unzipped: A Portable Guide To the Anatomy of the Female Customer was officially released January 3rd. Woot! You can read all about it on the Books and Videos page. If you’d like the softcover version, it will only cost you $15.95. But you can also get it on Amazon for 99 cents. You just have [...] Read more »
The Sure-Fire Method For Making 2011 A Great Year
An easy way to make sure you achieve the life you want in 2011. Read more »