Author Archives: Michele Miller

Esurance’s New Ad Campaign: Pushing All The Right Buttons

Esurance.com has come through with an ad campaign that beautifully merges creativity with message.

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The One Very Important Thing You Can Learn From “Back to School” Marketers

What all that “Back to School” hoopla can teach you about in-store marketing.

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Friday Fun: Alan King Tells Us Why Marketing To Women Is Important

One of the biggest reasons to market to women? They outlive men by 5 to 6 years. I’m kidding… sort of.

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When Free Isn’t Free Enough

Is your “free trial” REALLY free, or are you hiding fees that are driving people away?

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6.2 Million Customers Who Are Waiting To Do Business With You

The newest statistics from the U.S. Census Bureau should make you sit up and pay attention.

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On Your Market: The Web Tool That Will Make You A Marketing Expert

Interested in strengthening your knowledge of the basics of advertising and marketing?
Want to dive deeper into specific subjects like brand credibility, web marketing, and marketing [...]

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Friday Fun: 1930s Look At Fashion in Year 2000

I found this amusing little clip from sometime in the 1930s, predicting what fashion would look like in the (gasp!) year 2000.
Somehow, I have a [...]

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The End of Men… As We Know It?

Think we aren’t shifting toward a matriarchal society, both culturally and economically? Read this article, then think again.

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Do Females Have A Nose For Business?

Are your female customers smelling things about your business that you’re missing?

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Why Ritz-Carlton Is A Cult Brand And You’re Not

Ritz-Carlton is renowned for their customer service. It’s so simple, anyone could do it. So, why don’t they?

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