Author Archives: Michele Miller

Marketing Primer: Two Types Of Advertising Every Marketer Should Know

The two styles of advertising that small business owners can choose from – are you smart with your choice?

Full Story »

And The Award For Best “Soccer Mom Myth” Performance Goes To…

Jean Whitsell-Sherman proves that any business of ANY size can implement the ideas from “The Soccer Mom Myth.”

Full Story »

How Understanding Female Generations Will Affect Your Marketing

What eavesdropping on a conversation taught me about marketing to women.

Full Story »

P&G Uses Olympics To Say, “Thanks Mom”

Proctor & Gamble has elevated the “proud sponsor of the Olympics” ad to a whole new level.

Full Story »

Divide & Conquer Series #4: My Time Organization System

Here’s what I do to make sure I get sh** done.

Full Story »

Interview With Rob Harles of MySears.com

A conversation with the guru behind the MySears.com social media phenomenon.

Full Story »

Report: Female Customers Persuaded More By Feelings Than Thoughts

What do women want? Try a little copywriting that talks about feeling, not thinking.

Full Story »

Burger King’s New Idea: Marketing To Women

It looks like Burger King probably should have conducted some quality research before deciding exactly WHO their “superfan” really is.

Full Story »

Wen McNally Photography: Taking Facebook By Storm

Most folks who got caught up in the Blizzard of 2010 spent their time thinking about how nice it was to be off work or school. Wen McNally used the time to build her business – big time – Facebook.

Full Story »

Former Super Bowl Advertisers Moving To Puppy Bowl

Subaru, Hershey’s, and Mars are taking a pass on this year’s Super Bowl advertising to concentrate on market share – with Puppy Bowl VI.

Full Story »