Esurance’s New Ad Campaign: Pushing All The Right Buttons
Esurance.com has come through with an ad campaign that beautifully merges creativity with message.
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Wizard of Ads
Author Archives: Michele Miller
The One Very Important Thing You Can Learn From “Back to School” Marketers
What all that “Back to School” hoopla can teach you about in-store marketing.
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Friday Fun: Alan King Tells Us Why Marketing To Women Is Important
One of the biggest reasons to market to women? They outlive men by 5 to 6 years. I’m kidding… sort of.
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When Free Isn’t Free Enough
Is your “free trial” REALLY free, or are you hiding fees that are driving people away?
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6.2 Million Customers Who Are Waiting To Do Business With You
The newest statistics from the U.S. Census Bureau should make you sit up and pay attention.
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On Your Market: The Web Tool That Will Make You A Marketing Expert
Interested in strengthening your knowledge of the basics of advertising and marketing?
Want to dive deeper into specific subjects like brand credibility, web marketing, and marketing [...]
Friday Fun: 1930s Look At Fashion in Year 2000
I found this amusing little clip from sometime in the 1930s, predicting what fashion would look like in the (gasp!) year 2000.
Somehow, I have a [...]
The End of Men… As We Know It?
Think we aren’t shifting toward a matriarchal society, both culturally and economically? Read this article, then think again.
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Do Females Have A Nose For Business?
Are your female customers smelling things about your business that you’re missing?
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Why Ritz-Carlton Is A Cult Brand And You’re Not
Ritz-Carlton is renowned for their customer service. It’s so simple, anyone could do it. So, why don’t they?
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America