Do your ads sound like ads? Do your ads boast about your superior service, your wide selection, or name the number of years you’ve been in business?
If so, you may be guilty of Ad-Speak.
Ad-Speak is language filled with polished words and clichéd phrases that deliver no relevant information. Ambiguous claims give Ad-Speak a hollow sound. And your customers turn a doubtful eye towards such claims.
The Carlin Ad-Speak Calculator is named in honor of George Carlin’s comedy bit, “Advertising Lullaby,” which runs through a laundry list of bland and colorless advertising terms. Watch the video to the right, then run your ad copy through the calculator below.