What CrossFit Can Teach You About Cult Branding


CrossFit is a fitness lifestyle that has taken the world by storm over the last few years.  In some ways, it’s a throwback to old-fashioned fitness, using moves that incorporate cardio activity with strength training moves like pull-ups and push-ups.  From garage set-ups to larger spaces, CrossFit “boxes” (as CrossFitters like to call them) are […] Read more »

Overcoming Your Addiction

Event-Driven Marketing

Yesterday — for the first time in years — I set foot inside J.C. Penney. To my surprise, I came away impressed with the retailer’s customer experience. Shortly after walking into the store, my wife and I were cheerfully greeted by two J.C. Penney employees. What’s more, the store featured wide, inviting aisles … neatly […] Read more »

Marketing Quick Take Q&A: Should You Sell Your Business? Part 3

Video Transcript: Welcome to the final episode in our three-part series called, “Should I Sell My Business?” In this wrap-up, I just want to talk briefly about possibilities; the possibilities that exist for you out there in the great world beyond your everyday life. In his original email to us, Greg Taylor talked of selling […] Read more »

Intensify the Believability and Persuasiveness of Your Ads with Hard-Hitting, Personal Stories: Deconstructing J.R. Dunn Jewelers

J.R. Dunn ad copy (Please note: Scroll to the bottom of this post to hear the produced radio spot): When I was seven years old, I held my father’s head in my hands as he took his last breath and died. A thing like that stays with you. It helps you understand that relationships – […] Read more »

Marketing Quick Take Q&A: Should You Sell Your Business? Part 2

Video Transcript: Hi, Michele Miller here again with the second in our three-part “Quick Take Video,” addressing a recent question from Greg Taylor.  Greg is 54 years old and owns a profitable power sports business that’s taken a lot out of him.  In Episode 1, we talked about the difference between a simple need for […] Read more »

Marketing Quick Take Q&A: Fearing Social Media

Video Transcript: Hi, I’m Tom Wanek. Welcome to WonderBranding’s Marketing Quick Take Q&A, where we answer your specific questions about marketing and advertising. Today’s question comes from WonderBranding reader, Duane Christensen … Duane says: “I’ve been pondering this comment a local lawn fertilizing client of mine told me the other day. He said something like, […] Read more »

Marketing Quick Take Q&A: Should You Sell Your Business? Part 1

Video Transcript: Greetings from San Antonio!  As you can probably see from the hotel room décor, I’m on the road again for business travel, but I didn’t want that to stop me from posting this new question we recently received from Greg.  Greg writes: “I’m 54 years old and in the “powersports business.”  I never […] Read more »