How To Waste Time Like Steve Jobs


Lennie loved to take naps. He built himself a small building from a kit, behind his house in Connecticut.  He filled it with the tools of his trade and added a sofa. Lennie’s wife would look in from time to time and catch him lying on the sofa, daydreaming or napping. “I thought you were […] Read more »

Lessons From Hyundai That Could Save Your Business


There’s a lot you can learn from Hyundai. It took the automaker 20 years to transform the brand from “junk car” to “gotta have,” but today models like the Elantra and Sonata are hot tickets (forget any kind of discount at a dealership).  Since 2008, sales are up 60% and show no signs of stopping. […] Read more »

How to Uncover the Culprit Clobbering Your Sales


As mentioned in greater detail, WonderBranding’s new focus is to teach Main Street business owners, like you, how to grow your business and deal with challenges of all sizes. (That said, please email us your marketing and advertising questions.) Recently, WonderBranding reader and toy retailer, Phil Wrzesinski, asked: “My biggest challenge is trying to figure […] Read more »

Why the Lake Wobegon Effect May Be Sinking YOUR Business and How to Prevent It

Yes, you work DAMN HARD to grow your business. You’re committed. Focused. Hungry. You’ve built a website, crafted marketing copy and even launched a brand-spanking-new Facebook page. More importantly, you routinely evaluate your marketing strategy … scout the competition … strengthen your position in the marketplace … and hunt for any means to delight your […] Read more »

Welcome to the New WonderBranding


One month ago, WonderBranding marked its eighth anniversary.  Eight years of writing, analyzing, laughing at – and sometimes crying over – many things having to do with marketing to women. Thanks to WonderBranding, opportunities, connections, and work have taken me around the globe, allowing me to share my knowledge about the female customer with many […] Read more »