Celebrating an Advertising Legend: The Best of David Ogilvy

Last week marked the 100th birthday of David Ogilvy, legendary advertising executive. Nicknamed “The Father of Advertising,” Time called Ogilvy “the most sought-after wizard in today’s advertising industry.” It’s no secret that I’m a big, BIG fan of David Ogilvy, and have been heavily influenced by his words and wisdom. So to celebrate his 100th […] Read more »

How Creativity and Entertainment Can Demolish Your Ad’s Ability to Convince: Deconstructing Honda Odyssey’s “The Van Beckons” Ad

Today, I deconstruct the Honda Odyssey “The Van Beckons” Ad, and together we’ll learn why your message must resonate with your customer in order to drive sales. Miss the mark, even by a smidgen, and you’re in big, BIG trouble. First Mental Image (FMI): Average Joe walking out of a supermarket, late in the evening, […] Read more »

Strategic Question #8: Are you targeting the relational or transactional customer with your marketing message?

(This post is a continuation of our detailed look into the 13 strategic marketing questions that every marketer must answer.) Are you targeting the relational or transactional customer with your marketing message? Generally speaking, your customer will fall into one of two camps: relational or transactional. And you must decide which of the two you […] Read more »