How to Make the Heart of Your Customer Roar with Passion for Your Brand: Deconstructing The Dodge Challenger Freedom Ad

In this post, I’ll deconstruct the Dodge Challenger “Freedom” ad, and peel back its many layers of persuasion. First Mental Image (FMI): A Revolutionary era British soldier/scout running, frantically, through a wooded trail; alerting his troop of the impending American attack. The ad begins with Read more »

Strategic Question #5: What are your limiting factors?

(This post is a continuation of our detailed look into the 13 strategic marketing questions that every marketer must answer.) What are your company’s limiting factors? What’s holding your business back? What are the distractions and limitations preventing you from reaching your goals? Okay, this one’s pretty straightforward. But that doesn’t mean thinking this through […] Read more »

How Observing The Law of Polarity Can Attract an Army of Loyal Customers to Your Door

Bland and colorless marketing is the result of trying to be all things to all people. And far too many ads are written NOT to offend, rather than persuade. But, as I’ve said before, persuasion is the goal of marketing. And convincing your customer to take action often requires that you choose a segment of […] Read more »

Strategic Question #4: What unleveraged assets do you own?

(This post is a continuation of our detailed look into the 13 strategic marketing questions that every marketer must answer.) What unleveraged assets do you own? Unleveraged assets are the stories, abilities, relationships, products and services in your company that have not previously been positioned for maximum effect. And every business has some assets that […] Read more »