TED Talk: How Social Media Is Killing Marketing To Women (Hazzah!)


If you’re a regular reader of WonderBranding, you know how I feel about demographics. Use of demographics was the most reliable measuring tool way back, when there was just a handful of TV networks and personal computers were still a twinkle in IBM’s eye. In fact, my latest book, Unzipped, was written from the premise […] Read more »

Survey On Gender Desire For Brands: Fuzzy Logic?


WalletPop reported on a new study just out from Buyology marketing group, listing the “20 Most Desired Brands” for each gender. Here are the results: Top 20 Most Desired Brands in the World: Women 1. Johnson & Johnson 2. Sony 3. Kleenex 4. National Geographic 5. MasterCard 6. Google 7. Amazon 8. Visa 9. General […] Read more »