Who and what are you willing to leave behind on your journey to market leadership?
This week, we continue our discussion on how to correctly position your company in the market, and in the mind of the customer. Today’s Monday Morning Marketing Quote comes from Michael Treacy and Fred Wiersema, and their book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. (affiliate link)
“Courage in the face of doubt is essential because selecting a value discipline is not just a choice about what to do, it is a choice about what not to do — about what and who to leave behind on the journey to market leadership” – Michael Treacy and Fred Wiersema