Monday Morning Marketing Quote: Position Your Brand With An Array Of Interlocked Activities

Is your position built on a system of activities, or individual activities?

This week’s Monday Morning Marketing Quote is how to correctly position your company, products or services for the long-haul. Our quote comes from the brilliant strategist, and Harvard professor, Michael E. Porter and his book On Competition, Updated and Expanded Edition.

“Strategic fit among many activities is fundamental not only to competitive advantage but also to the sustainability of that advantage. It is harder for a rival to match an array of interlocked activities than it is merely to imitate a particular sales-force approach, match a process technology, or replicate a set of product features. Positions built on systems of activities are far more sustainable than those built on individual activities.” – Michael E. Porter

* Interlocked activities that reinforce your chosen position also boost your credibility in the eyes of the customer.

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