Are you writing customer-focused copy?
In this Monday Morning Marketing Quote, we discuss the single biggest improvement you can make to your website copy. Our quote comes from Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis and their book, Persuasive Online Copywriting: How to Take Your Words to the Bank.
“Are you talking about all the wonderful ways your visitors can benefit from your products or services, or are you talking about all the great features of your products, services or company? In other words, are you speaking the language of “you,” or are you caught up in the language of “we”? The words you use and how you use them tell your visitors where your focus is. Want them to stick around and eventually take the action you want? Then talk about them, their needs, their wants, and how they can get those needs and wants satisfied. Use customer-focused language.” – Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis