The interesting thing is, Ford never said that.
This is their actual statement:
“This campaign was designed to spotlight the new level of luxury, style and technology found within the 2011 Lincoln MKX,” said Shawn Lollie, Lincoln multicultural marketing manager. “We’re going to really highlight how Lincoln products are an extension of a person’s life, in this case a successful African-American woman’s.”
I love that Ford is making a strong commitment to the women’s market. This first ad tells an impressive story – combined with strong elements of persuasion and insight into a woman’s internal values – that just happens to feature a successful African-American woman.
It will be interesting to watch this series of ads unfold, and I’m eager to see the other stories Ford tells, from different cultural perspectives.
From cars to marketing, Ford is doing many things right these days – it’s nice to be excited for an American car company again.