Monday Morning Marketing Quote: Metaphor Is Pervasive

Are you doing enough to strengthen your marketing message through the use of metaphor?

Today’s Monday Morning Marketing Quote explains the importance of metaphor in marketing, and comes from George Lakoff and Mark Johnson and their book, Metaphors We Live By (Amazon affiliate link).

“Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.” – George Lakoff and Mark Johnson

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4 Responses to “Monday Morning Marketing Quote: Metaphor Is Pervasive”

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  1. Anonymous says:

    This is one of your best videos yet, Tom. This lends a whole new perspective to “branding” and the need for companies to think through not only what they stand for, but how to connect with what’s “real” in customers’ lives. Great stuff!

  2. Tom Wanek says:

    Thanks, Michele!

  3. Your video is clear presentation of the case for business people appreciating the power of metaphor. Anyone who quotes from Lakoff & Johnson gets a thumbs up from me.

  4. Tom Wanek says:

    Thank you Dave!

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