Are you doing enough to strengthen your marketing message through the use of metaphor?
Today’s Monday Morning Marketing Quote explains the importance of metaphor in marketing, and comes from George Lakoff and Mark Johnson and their book, Metaphors We Live By (Amazon affiliate link).
“Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.” – George Lakoff and Mark Johnson