Monday Morning Marketing Quote: How To Develop A Unique Marketing Strategy

Are you leveraging Business Problem Topology?

In this edition of Monday Morning Marketing Quote, we’ll dive deeper into Business Problem Topology; a method for developing a unique marketing strategy for your business. Today’s quote comes from Jim Kukral and his book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue.

Borrow an idea. Everyone thinks that their business is not like anyone else’s. The truth is that all of our businesses are more alike than different. Look at what others are doing in other industries and see how you can apply their ideas.” – Jim Kukral

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4 Responses to “Monday Morning Marketing Quote: How To Develop A Unique Marketing Strategy”

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  1. Jim Kukral says:

    Thanks for quoting my book Tom. I hope you enjoyed it!

  2. Tom Wanek says:

    You're welcome, Jim! Terrific book.

  3. Mark L. Fox says:


    I am giving a keynote presentation this Thursady and was reviewing my notes. I talk about Business Topology and its relationship to TRIZ in one of my slides, which in a sense is exactly what TRIZ is:

    Somebody, someplace has already solved your problem, or one very similar.Β  Creativity is finding that solution and modifying it to fit your circumstances.
    I Googled the term “Business Topology” and got your video here which is a great summary of the concept.


  4. Tom Wanek says:

    Hi, Mark. Thank you for your compliment. I learned from you πŸ˜‰ Good luck on your keynote presentation, I know you’ll do well.

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