Monday Morning Marketing Quote: How To Create A Verbal Palette

Today’s Monday Morning Marketing Quote gives you a quick tip to jazz up your ad copywriting. Barbara DeMarco-Barrett helps set the stage with a quote from her book, Pen on Fire: A Busy Woman’s Guide to Igniting the Writer Within (Amazon affiliate link).

“In writing about turn-of-the-century Vienna, I realized that I needed a vocabulary to create the right tone, so I steeped myself in literature of the time to absorb the appropriate language. When I came across words that sounded right, I jotted them down for inspiration.” – Barbara DeMarco-Barrett

P.S. Don’t forget to use the Carlin Ad-Speak Calculator to measure your ad copy for overuse of jargon and bland advertising terms.

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