Today’s Monday Morning Marketing Quote gives you a quick tip to jazz up your ad copywriting. Barbara DeMarco-Barrett helps set the stage with a quote from her book, Pen on Fire: A Busy Woman’s Guide to Igniting the Writer Within (Amazon affiliate link).
“In writing about turn-of-the-century Vienna, I realized that I needed a vocabulary to create the right tone, so I steeped myself in literature of the time to absorb the appropriate language. When I came across words that sounded right, I jotted them down for inspiration.” – Barbara DeMarco-Barrett
P.S. Don’t forget to use the Carlin Ad-Speak Calculator to measure your ad copy for overuse of jargon and bland advertising terms.