After what seems like the interminable existence of animated ads featuring Erin Esurance (what’s it been – twenty, thirty years?), the company made a major brand identity shift this summer and has finally hit its groove.
Thanks to the work of San Francisco-based Duncan/Channon agency, creativity and persuasion have come together in a rare pas de deux.
D/C took the time to really get to know Esurance.com and its strengths, then distilled them down into one strong, pointed message:
“Technology When You Want It… People When You Don’t.”
Below are three randomly picked ads from the series. Viewers sense the distinct personalities of the “tech” department vs. the “people department,” both working toward the same end goal for one company.
The final message to the consumer is that there are some amazing tools on the website for you to use, but you can ALWAYS call their 24/7 support line to talk to a real person.
Strong messaging, creatively delivered. You don’t see much of that these days. I’m looking forward to watching Esurance’s revenue numbers climb over the next year.