Monday Morning Marketing Quote: What Is Your Referral Strategy?

Are you asking your customers for referrals?

Today’s Monday Morning Quote is all about maximizing your revenue potential and comes from John Jantsch and his book, The Referral Engine: Teaching Your Business to Market Itself

“If you truly believe that your products and services offer world-class solutions, then you are doing your customers a disservice by not making it very easy for them to introduce these benefits to their friends. If you find yourself saying, “I believe you get referrals by doing good work, not by asking for them,” then I’m going to suggest that you’re not really sure of the value of your products and services. Remarkable companies always ask for referrals, not simply as a way to acquire new business, but also as a way to help the most people get the results they are after.” – John Jantsch

P.S. The web development company I referenced in today’s video is Emerge Inc., the same company that programmed the Carlin Ad-Speak Calculator.

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4 Responses to “Monday Morning Marketing Quote: What Is Your Referral Strategy?”

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  1. Mike Dandridge says:

    You mentioned the Web development company that built its business on referrals. This is another instance that word-of-mouth is a far more persuasive credibility builder than advertising. It requires “time and energy” to ask for and to follow up referrals.

    Thanks for reminding us – or in my case, for opening my eyes – to the necessity of asking for referrals. You don’t ask, you don’t receive.

  2. Hey Tom,
    This strategy is so simple, yet many of us forget the power and leverage that we get from refferals. Everyone is always looking for ways to “get their foot in the door” when all you have to do is ask.

    I think when people do online marketing, they forget the second word, MARKETING. This is a relationship business and what better way to start a new relationship then through a refferal. Great info!

    Kelvin and Amber Jones
    The King & Queen of No Bull Marketing

  3. Tom Wanek says:

    Thanks Kelvin and Amber, you're right sometimes it's the simplest things that have the greatest impact. Thanks for sharing.

  4. Tom Wanek says:

    Hey, Mike. Yep, you've got to remember to ask 😉

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