Can you gauge your ad’s ability to persuade?
Today’s Monday Morning Quote discusses the relationship between Impact Quotient (Relevancy) and Repetition, and comes from Seth Godin and his book, Unleashing the Ideavirus
“It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.” – Seth Godin