Is showing part of your marketing strategy?
This week’s edition of Monday Morning Marketing Quote shares a technique for speaking more credibly with your customers, and comes from Steve Cohen and his book, Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship
“In my own work as an entertainer, I’ve found that the nonspoken suggestions help set the stage even before I open my mouth. Novelists use this technique extensively. When an author wants you to think something about a character, he doesn’t flatly write, for example, ‘John is sad,’ Instead, he may write ‘John’s shoulders slumped forward, his eyes red from crying.’ Based on this description, the reader gets a better impression of the author’s intentions. It’s the old adage Show, don’t tell.” – Steve Cohen