On Your Market: The Web Tool That Will Make You A Marketing Expert

OnYourMarket-team

Interested in strengthening your knowledge of the basics of advertising and marketing? Want to dive deeper into specific subjects like brand credibility, web marketing, and marketing to women? If you do, you should check out On Your Market. On Your Market is a collaborative effort from a small group of advertising and marketing consultants who […] Read more »

Monday Morning Marketing Quote: Why Lowest Price Isn’t Enough

Are you promising your customer the lowest total cost? This edition of Monday Morning Marketing Quote discusses how to provide your customer with the best overall value. Today’s quote comes from Michael Treacy and Fred Wiersema and their classic marketing book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. […] Read more »

Monday Morning Marketing Quote: How to Spark Your Creativity

Looking to escape the box and break from that writer’s block? This edition of Monday Morning Marketing Quote discusses how to get your mind and body to the right space to spark your creativity. The quote is from Stephen Bayley and Roger Mavity and their book, Life’s a Pitch: How to Sell Yourself and Your […] Read more »

Monday Morning Marketing Quote: Repeat Your Winners

Are you discarding your advertising before its lost its potency? Today’s Monday Morning Marketing Quote comes from legendary ad executive, David Ogilvy, and discusses measuring the success and failure of your advertising. The quote is taken from his classic marketing and advertising book, Ogilvy on Advertising. “Repeat your winners. If you are lucky enough to […] Read more »