Monday Morning Marketing Quote: Leveraging The Five Elements of Persuasion

Are you leveraging the five elements of persuasion in your marketing? In this edition of Monday Morning Marketing Quote, I explain five elements of persuasive storytelling from Richard Maxwell and Robert Dickman and their book, The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business Passion: Why did I tell […] Read more »

Monday Morning Marketing Quote: Leveraging Your Assets Full Tilt

Are you leveraging your assets full tilt? In this edition of Monday Morning Marketing Quote, I explain the danger of forcing your customers to dig for buried treasure. Today’s quote is from Gregory Burns and his book, Iconoclast: A Neuroscientist Reveals How to Think Differently. “When confronted with information streaming from the eyes, the brain […] Read more »

Monday Morning Marketing Quote: The Importance Of Adding Contrasting To Your Marketing

Are you framing the buying experience for your customers? In this edition of Monday Morning Marketing Quote, I discuss the importance of adding contrasting to your marketing and ad copy. Today’s quote is from Garr Reynolds and his book, Presentation Zen: Simple Ideas on Presentation Design and Delivery. “We are all wired to notice differences. […] Read more »