Monday Morning Marketing Quote: What Your Customer Values

Have you become so distracted that you’re missing the point? In this edition of Monday Morning Marketing Quote, I’ll touch on a common oversight in marketing. I’ll also give a few research tips for determining your customer’s felt need. Today’s quote is from my partner, Mike Dandridge, and his book, The One-Year Business Turnaround. “Many […] Read more »

The Carlin Ad-Speak Calculator: How Well Does Your Copy Stack Up?

Do your ads sound like ads? Do your ads boast about your superior service, your wide selection, or name the number of years you’ve been in business? If so, you may be guilty of Ad-Speak. Ad-Speak is language filled with plastic-coated words and clichéd phrases that deliver irrelevant information. Ambiguous claims and chest thumping give […] Read more »

Monday Morning Marketing Quote: Why Most Ads Fail

Why do most ads fail? In this edition of Monday Morning Marketing Quote, I’ll explain how to make your ads remarkable. Today’s quote is from my partner, and best-selling author, Roy H. Williams and his classic book, The Wizard of Ads. “Predictability. It’s what makes advertising sound like advertising, and it’s one of the biggest […] Read more »

Monday Morning Marketing Quote: Don’t Make Me Think

What’s the golden rule when it comes to web usability? In this edition of Monday Morning Marketing Quote, I’ll share a simple but powerful rule to good web design and usability. Today’s quote is from author Steve Krug and his classic book, Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition. […] Read more »