How Are Your Actions Reinforcing The Customer’s Felt Need?

Uncovering the customer’s felt need and declaring your eternal devotion to a particular niche won’t automatically bring you riches. Words, alone, are not enough. Credibility is a necessary component of any powerful marketing strategy. And credibility is earned NOT from words you speak, but from the actions you take. To gain iron-clad credibility, your presence […] Read more »

Monday Morning Marketing Quote: Following The Herd

Today’s Monday Morning Marketing Quote discusses the brains tendency to follow the herd. The quote is taken from the book, Iconoclast: A Neuroscientist Reveals How to Think Differently, by Gregory Berns. “There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for […] Read more »

Monday Morning Marketing Quote: How to Market to Women

Today’s Monday Morning Marketing Quote discusses how to market to women. The quote is taken from the book, The Soccer Mom Myth, written by Michele Miller and Holly Buchanan. “Throw the stereotypes out…immediately. There really is no such thing as a Soccer Mom. Today’s society is so different from the way it was twenty years […] Read more »