Do You Worship At The Altar Of Creativity?

While combing through a stockpile of YouTube videos, I found this recording of advertising legend David Ogilvy. Watch the video. Digest Ogilvy’s brilliance. Ogilvy’s message is aimed at direct response advertisers, urging them to save general advertisers from their “follies.” Look past, for the moment, the real purpose of this video, which is to rally […] Read more »

Monday Morning Marketing Quote: The Law Of Polarity

In today’s Monday Morning Marketing Quote, author and marketing consultant, Tom Wanek, shares advertising techniques from Roy H. Williams, author of the New York Times best-selling book, The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. Today’s quote discusses The Law of Polarity and the strength of your advertising message. Read more »

How To Convince Customers That You Are The Superior Choice

How do you convince a skeptical public that your product or service is the superior choice? How do you inject believability into your marketing message without delivering the ho-hum claims and clichés that customers loathe and reject? You demonstrate confidence in your product or service with a credibility investment. Saddleback Leather Company brazenly dares you […] Read more »