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My friend Ellie White-Stevens posted this on my Facebook wall this morning, asking if I’d seen it.
Proctor & Gamble has taken the “proud sponsor of the Olympics” commercial and elevated it to a whole new level.
It’s an excellent example of “show, don’t tell.” P&G can afford to do this general type of branding ad because of all the years they’ve spent hammering away at product ads, but it’s still powerful, and I can guarantee you it touched the hearts of many moms out there.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Great video, even more powerful for Canadians with our bronze figure skater winner,Joannie Rochette, having lost her mother just before the start of the event.
Interesting how culturally specific successful advertising is. As a Brit, it reads as overly sentimental and the song is the theme for Liverpool Football (soccer) Club fans.
This commercial also seems to speak to a secondary audience of young adults. Those who don’t necessarily have their own kids yet, but who are starting to realize all that mom did for them in the past.
I responded to it, as a college kid who never gets to see her mom. Nicely done P&G.