A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms.

Some highlights:

A study from RAMA and BIGresearch states that women with children at home are more likely to use Facebook (60.3%) than average adults (50.2%).   According to the study, moms use social media tools to search for coupons or deals. (Hint: make your Facebook page about her, not about your company.)

ShesConnected has a new report that says more than one-third (36%) of women in the U.S. and Canada would give up chocolate or Prada before giving up their connection to social networks… but only as long as the service remained free. (Hint: don’t limit yourself to one social media outlet; there’s no doubt that some will start charging a fee somewhere down the road.)

According to BabyCenter, LLC, the number of tech-savvy mothers is shooting upward off the grid.  Between 2006 and 2009, the number of mothers using social media increased 462%; the number using cell phones to go online increased 348%. (Hint: start investigating the creation of a mobile phone app that applies to your business and makes her life easier.)

We’re seeing the first wave of a generation that was born with a mouse (or trackpad) at their fingertips.  What are you doing to ensure you’re keeping up with their morphing process for consumer research and purchases?