So, you’ve decided on a goal you want to achieve in 2010.  Maybe it pertains to marketing to women, maybe not.  If you’re like most people, you would dive directly into the deep end of the project.

But you’re not like most people, are you?

Before you make a move, take a good, long look at your goal and ask yourself these two questions:

1. Do we have the skill?

Do we have the resources—money, time, energy, personnel – to make this happen?  If we don’t, are we willing to devote more resources or do more work to make it happen?  Is it the most appropriate step for us right now?

2. Do we have the will?

If we decide to try it, do we have the endurance to go the long haul and see this through to its end?  If things don’t work out as we’d hoped, do we have the guts and flexibility to adjust to the situation, or will we cave in?

Can you answer “yes” to both questions?  If not, re-focus before moving forward.

But don’t give up – just keep massaging ideas until you have one you can actually accomplish.

Then grab that ball and run like heck with it.

EXERCISE: Take the goal you have in mind for 2010 and test it with the 2 questions.  How did you do?  Does your goal hold up?  Or does it need tweaking?

Post your results in the Comments section – re-state your original goal, or share your revised goal.  Then, get ready for the next step.