Comments on: Career Women Make Bad Mothers http://www.wonderbranding.com/2010/01/career-women-make-bad-mothers/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Michele Miller http://www.wonderbranding.com/2010/01/career-women-make-bad-mothers/comment-page-1/#comment-2615 Michele Miller Sun, 17 Jan 2010 20:42:23 +0000 http://www.wonderbranding.com/?p=2381#comment-2615 Yes, it is. :-) Yes, it is. :-)

]]> By: Phil Wrzesinski http://www.wonderbranding.com/2010/01/career-women-make-bad-mothers/comment-page-1/#comment-2614 Phil Wrzesinski Sun, 17 Jan 2010 19:08:04 +0000 http://www.wonderbranding.com/?p=2381#comment-2614 Michelle, you're absolutely right. The campaign failed to deliver what it wanted to deliver - that their billboards & signs work - but only because the message they used to try to prove it was so powerful, it became the issue, not the fact that the boards got attention. And that proves the point Roy has said for years - the message is more important than the media. The irony is wonderful:-) Michelle, you’re absolutely right. The campaign failed to deliver what it wanted to deliver – that their billboards & signs work – but only because the message they used to try to prove it was so powerful, it became the issue, not the fact that the boards got attention.

And that proves the point Roy has said for years – the message is more important than the media.

The irony is wonderful:-)

]]> By: Michele Miller http://www.wonderbranding.com/2010/01/career-women-make-bad-mothers/comment-page-1/#comment-2613 Michele Miller Sun, 17 Jan 2010 18:09:09 +0000 http://www.wonderbranding.com/?p=2381#comment-2613 You're right about the "risk of insult being worth the price of clarity," Phil, but the danger comes when insult outweighs the effectiveness of an ad. If the agency had thought out the strategy and PLANNED for insult, that would have been another matter. This campaign seems to have been created on the fly without much thought other than impact, and you see where it got them. You’re right about the “risk of insult being worth the price of clarity,” Phil, but the danger comes when insult outweighs the effectiveness of an ad. If the agency had thought out the strategy and PLANNED for insult, that would have been another matter. This campaign seems to have been created on the fly without much thought other than impact, and you see where it got them.

]]> By: Phil Wrzesinski http://www.wonderbranding.com/2010/01/career-women-make-bad-mothers/comment-page-1/#comment-2609 Phil Wrzesinski Sat, 16 Jan 2010 00:44:07 +0000 http://www.wonderbranding.com/?p=2381#comment-2609 They actually do make a valid point, one that Roy Williams makes time and time again. To quote Roy, "The risk of insult is the price of clarity." What they proved is that the power of your message is the most important thing. A powerful message will work in any media. They put up an extremely powerful message (that insulted many people myself included - heck, I was insulted by your blog title:-) and got an extremely powerful response. How many of us are willing to write our ads so powerfully and risk insult in the process? Advertising is like a magnet, its power to attract equal to its power to repel. They actually do make a valid point, one that Roy Williams makes time and time again. To quote Roy, “The risk of insult is the price of clarity.”

What they proved is that the power of your message is the most important thing. A powerful message will work in any media.

They put up an extremely powerful message (that insulted many people myself included – heck, I was insulted by your blog title:-) and got an extremely powerful response.

How many of us are willing to write our ads so powerfully and risk insult in the process? Advertising is like a magnet, its power to attract equal to its power to repel.

]]> By: Patti Minglin http://www.wonderbranding.com/2010/01/career-women-make-bad-mothers/comment-page-1/#comment-2608 Patti Minglin Fri, 15 Jan 2010 16:26:33 +0000 http://www.wonderbranding.com/?p=2381#comment-2608 Unbelievable. I especially love the line in the apology that states, "The reason we've waited until now to apologize is that the strength and nature of the reaction to the poster, specifically on Mumsnet, shocked us. At first we were not sure what to do." Nice way to vet the campaign before the launch. Unbelievable. I especially love the line in the apology that states, “The reason we’ve waited until now to apologize is that the strength and nature of the reaction to the poster, specifically on Mumsnet, shocked us. At first we were not sure what to do.”

Nice way to vet the campaign before the launch.

]]> By: Mary Schmidt http://www.wonderbranding.com/2010/01/career-women-make-bad-mothers/comment-page-1/#comment-2605 Mary Schmidt Thu, 14 Jan 2010 22:00:49 +0000 http://www.wonderbranding.com/?p=2381#comment-2605 "Career Men Make Bad Fathers." Hmmm... “Career Men Make Bad Fathers.” Hmmm…

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