Comments on: Always Funny Sarah Haskins on Lessons From 2009 http://www.wonderbranding.com/2010/01/always-funny-sarah-haskins-on-lessons-from-2009/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Michele Miller http://www.wonderbranding.com/2010/01/always-funny-sarah-haskins-on-lessons-from-2009/comment-page-1/#comment-2585 Michele Miller Tue, 05 Jan 2010 20:01:55 +0000 http://www.wonderbranding.com/?p=2335#comment-2585 Mary - like I said, this coming year of marketing to women always promises to be entertaining, if not controversial! Phil - you'd might be surprised to learn how many women also work on these campaigns. No matter what the gender, marketing executives too often fall into the trap of "creativity" rather than working to persuade customers to buy the products or services of their clients. Mary – like I said, this coming year of marketing to women always promises to be entertaining, if not controversial!

Phil – you’d might be surprised to learn how many women also work on these campaigns. No matter what the gender, marketing executives too often fall into the trap of “creativity” rather than working to persuade customers to buy the products or services of their clients.

]]> By: Phil Wrzesinski http://www.wonderbranding.com/2010/01/always-funny-sarah-haskins-on-lessons-from-2009/comment-page-1/#comment-2583 Phil Wrzesinski Mon, 04 Jan 2010 22:13:23 +0000 http://www.wonderbranding.com/?p=2335#comment-2583 Being a guy and only seeing what is relevant to me, I missed most of those ads (thank God). That is one scary video montage. It is so hard to believe people still spend millions on ad campaigns like those. My guess is that no one with any resources has come up with anything better to bite into their market share, so they mistakenly think that their campaigns work. The only way I see these guys on top (I'm assuming "guys") getting a clue is to find some smaller companies with courage and leverage them with resources like Michelle and others to help them grow their market share by actually appealing to women in ways women want. Bite into the big guys' market and maybe things will change (maybe). Being a guy and only seeing what is relevant to me, I missed most of those ads (thank God). That is one scary video montage.

It is so hard to believe people still spend millions on ad campaigns like those. My guess is that no one with any resources has come up with anything better to bite into their market share, so they mistakenly think that their campaigns work.

The only way I see these guys on top (I’m assuming “guys”) getting a clue is to find some smaller companies with courage and leverage them with resources like Michelle and others to help them grow their market share by actually appealing to women in ways women want.

Bite into the big guys’ market and maybe things will change (maybe).

]]> By: Mary Dean/ KickSkirt http://www.wonderbranding.com/2010/01/always-funny-sarah-haskins-on-lessons-from-2009/comment-page-1/#comment-2582 Mary Dean/ KickSkirt Mon, 04 Jan 2010 20:21:07 +0000 http://www.wonderbranding.com/?p=2335#comment-2582 Was glad to see you sharing this video.Can you believe the Reebok ads? I'm writing an open letter to their CMO about it right now. I wish there were some way to track the $ these guys leave on the table every time they approve campaigns like this. In the case of Reebok, the shoe will still sell because it's a good product idea (come on, who wouldn't want a shoe that tones your butt with every step?) but the right advertising could have made it a real movement. Instead, I'll be sure to remind every woman thinking about these shoes that they can get the same thing (minus the sexism) from Skeetchers and MBT. Was glad to see you sharing this video.Can you believe the Reebok ads? I’m writing an open letter to their CMO about it right now. I wish there were some way to track the $ these guys leave on the table every time they approve campaigns like this. In the case of Reebok, the shoe will still sell because it’s a good product idea (come on, who wouldn’t want a shoe that tones your butt with every step?) but the right advertising could have made it a real movement. Instead, I’ll be sure to remind every woman thinking about these shoes that they can get the same thing (minus the sexism) from Skeetchers and MBT.

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