The Mechanism Behind Apple’s Marketing Machine

I continue to be amazed by the marketing prowess of Apple. The company has a storied history of successful product launches and marketing campaigns. And perhaps with today’s announcement of the iPad touchscreen tablet, Apple’s fame has reached new heights. But for the moment, forget about the frenzy surrounding the edge-of-your-seat announcement of the iPad. […] Read more »

Building A Mosaic Of Trust

The 2010 Edelman Trust Barometer was released today, so I thought it might be good to highlight some of its key findings here. The Edelman Trust Barometer is an annual survey measuring the public’s trust for institutions (business and government) and the credibility of information sources. 2010 Edelman Trust Barometer Highlights: Read more »