Comments on: New Amazon Kindle Ad Sparks Your Imagination

By: Michele Miller

Michele Miller — Fri, 04 Dec 2009 20:06:00 +0000

That’s great, Kat. I’d love to hear those ads.

By: Kat Gordon

Kat Gordon — Fri, 04 Dec 2009 19:20:01 +0000

Thanks for sharing this, Michele. I agree that the ad works at overcoming readers’ fear (mine included) that the device takes away from the reading experience. They cleverly dispel that notion in an entertaining way.

Reminds me loosely of an ingenious radio campaign done years ago by BART (Bay Area Rapid Transit). To illustrate the speed of their new trains, the spots were voiceovers reading passages from compelling novels, only to be cut off by the “beep” of a train arrival right at the most pivotal part of the book. The spots ended with a voiceover that said something like “with faster train commutes to San Francisco, you’ll have to start reading shorter books.”

By: BigEdinTx

BigEdinTx — Fri, 04 Dec 2009 15:42:21 +0000

Several think that right after the vast majority think, “Hmmm, interesting woman” whatever that reveals about Y DNA or mY DNA.

There is a www. missing in front of your link for Annie Little. It breaks.

I don’t know when www variants became a link breaker. Seems like a new feature to me.

By: Michele Miller

Michele Miller — Thu, 03 Dec 2009 23:42:21 +0000

Well said, Paul. As I said in my comment to Tim, capturing the imagination = stickiness, and I think this is as fine an example as they come.

Hmmm… I wonder how many men are watching this ad and thinking, “I want to buy that for my wife/girlfriend this Christmas.” ??

By: Michele Miller

Michele Miller — Thu, 03 Dec 2009 23:40:28 +0000

Oh, I would have to disagree, Tim. I think the ad is strongly persuasive. She has the Kindle in her hands through the first few seconds of the ad, and the flow of transformation is sticky enough to make you keep watching to see where this is going.

I think there is a percentage of readers who are familiar with Kindle and will “get it” right away. I also think there is an increasing number of readers who are curious about e-readers, and this ad validates what they’d hoped for – that an e-reader allows for just as much connection with imagination as a bound book.

In my opinion, it’s spot-on.

By: Paul Boomer

Paul Boomer — Thu, 03 Dec 2009 23:12:19 +0000

Not only does the ad defy the stereotypical “limited to fairy princesses” female mind, it also invigorates the mind of the male ignoramus. The ad appears to not limit Amazon to demographics but instead it broadens Amazon’s access to real people.

So many times you can tell a company is targeting their ad to a particular demographic. Unfortunately, demographically focused ads go so far. Great ads capture the imagination and places that person into the ad… regardless of financial or socioeconomic status.

Great find Michele and bravo to Amazon.

By: Tim Miles

Tim Miles — Thu, 03 Dec 2009 23:09:00 +0000

Michele – love the creative angle, but a colleague with whom I shared it raised a relevant point:

“I wonder if it might be like the old Alka Seltzer campaigns, where everyone loved the ads but nobody connected them to the product.”

It doesn’t do much to bridge the woman’s transformative journey to the Kindle. Just a tag at the end. What do you think?

By: Michele Miller

Michele Miller — Thu, 03 Dec 2009 22:18:51 +0000

Well, stop-motion has been around as long as photography and film. But I see where you’re coming from – that’s a cool video AND song!

I give the creators of the ad credit for putting their own spin of creativity on it, while getting the all-important persuasive message across. All in 30 seconds.

By: Kelly Watson

Kelly Watson — Thu, 03 Dec 2009 22:13:12 +0000

I like it … but I can’t help thinking it’s kind of a rip-off of Oren Lavie’s music video. (I think it’s the part where the woman is falling.)

http://www.youtube.com/watch?v=2_HXUhShhmY

That said, there’s probably dozens more stop-motion videos like these.