Comments on: JC Penney Takes No Prisoners With “Return to the Doghouse” Ad http://www.wonderbranding.com/2009/12/jc-penney-takes-no-prisoners-with-return-to-the-doghouse-ad/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Steven Lee Smith http://www.wonderbranding.com/2009/12/jc-penney-takes-no-prisoners-with-return-to-the-doghouse-ad/comment-page-1/#comment-2541 Steven Lee Smith Mon, 21 Dec 2009 22:53:27 +0000 http://www.wonderbranding.com/?p=2310#comment-2541 I LOVE IT.......Keep it coming, the public loves stories. I LOVE IT…….Keep it coming, the public loves stories.

]]> By: Michele Miller http://www.wonderbranding.com/2009/12/jc-penney-takes-no-prisoners-with-return-to-the-doghouse-ad/comment-page-1/#comment-2511 Michele Miller Thu, 10 Dec 2009 00:09:32 +0000 http://www.wonderbranding.com/?p=2310#comment-2511 No, you're right! They should definitely make the social media available right from the beginning. Good call! :-) No, you’re right! They should definitely make the social media available right from the beginning. Good call! :-)

]]> By: Paul Boomer http://www.wonderbranding.com/2009/12/jc-penney-takes-no-prisoners-with-return-to-the-doghouse-ad/comment-page-1/#comment-2510 Paul Boomer Wed, 09 Dec 2009 23:22:46 +0000 http://www.wonderbranding.com/?p=2310#comment-2510 Oh! Thank you. I didn't go down the right rabbit hole... or far enough. They may have missed an opportunity in the "early curiosity" or "ha... i gotta share this" stage. With tail between my legs, I bid you adieu. Oh! Thank you. I didn’t go down the right rabbit hole… or far enough. They may have missed an opportunity in the “early curiosity” or “ha… i gotta share this” stage.

With tail between my legs, I bid you adieu.

]]> By: Michele Miller http://www.wonderbranding.com/2009/12/jc-penney-takes-no-prisoners-with-return-to-the-doghouse-ad/comment-page-1/#comment-2509 Michele Miller Wed, 09 Dec 2009 23:01:47 +0000 http://www.wonderbranding.com/?p=2310#comment-2509 Actually, Boomer, once you watch the video and click on "make your case," the social media links pop up. So, they HAVE thought of it! Actually, Boomer, once you watch the video and click on “make your case,” the social media links pop up. So, they HAVE thought of it!

]]> By: Paul Boomer http://www.wonderbranding.com/2009/12/jc-penney-takes-no-prisoners-with-return-to-the-doghouse-ad/comment-page-1/#comment-2508 Paul Boomer Wed, 09 Dec 2009 22:00:24 +0000 http://www.wonderbranding.com/?p=2310#comment-2508 You cannot improve what you do not measure. Looking at the campaign from a measurement point-of-view, the use of a vanity website allows JCP to track the effectiveness of the campaign beyond money spent by consumers. Any businesses can test and measure a slew of information if done this technique is executed properly. What I find more interesting is the the lack of use of Facebook, Twitter and other social media outlet links on the site. However, that may have been a calculated decision... allow the campaign to grow organically instead of suggesting retweeting the site to visitors of the site. What are your thoughts about providing or not providing social media links to website visitors, Michele? You cannot improve what you do not measure.

Looking at the campaign from a measurement point-of-view, the use of a vanity website allows JCP to track the effectiveness of the campaign beyond money spent by consumers. Any businesses can test and measure a slew of information if done this technique is executed properly.

What I find more interesting is the the lack of use of Facebook, Twitter and other social media outlet links on the site. However, that may have been a calculated decision… allow the campaign to grow organically instead of suggesting retweeting the site to visitors of the site.

What are your thoughts about providing or not providing social media links to website visitors, Michele?

]]> By: Tom Wanek http://www.wonderbranding.com/2009/12/jc-penney-takes-no-prisoners-with-return-to-the-doghouse-ad/comment-page-1/#comment-2507 Tom Wanek Wed, 09 Dec 2009 21:08:05 +0000 http://www.wonderbranding.com/?p=2310#comment-2507 I love this idea! And I see they're featuring the new Everlon Diamond Collection ;) I love this idea! And I see they’re featuring the new Everlon Diamond Collection ;)

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