Comments on: The Best TV Ad You Probably Never Saw http://www.wonderbranding.com/2009/11/the-best-tv-ad-you-probably-never-saw/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Michele Miller http://www.wonderbranding.com/2009/11/the-best-tv-ad-you-probably-never-saw/comment-page-1/#comment-2304 Michele Miller Tue, 17 Nov 2009 23:27:24 +0000 http://www.wonderbranding.com/?p=2157#comment-2304 And there is the whole reason for my post. All women don't respond the same way. You may not think of painting as fun, but I can guarantee you there ARE some women who do. And for a company like a paint company, as you point out Tiffany, to create what they did is a big achievement. And there is the whole reason for my post. All women don’t respond the same way. You may not think of painting as fun, but I can guarantee you there ARE some women who do. And for a company like a paint company, as you point out Tiffany, to create what they did is a big achievement.

]]> By: Tiffany Jonas http://www.wonderbranding.com/2009/11/the-best-tv-ad-you-probably-never-saw/comment-page-1/#comment-2303 Tiffany Jonas Tue, 17 Nov 2009 23:01:53 +0000 http://www.wonderbranding.com/?p=2157#comment-2303 I love the concept of the twist 'n pour container, the commercial is peppy, and I agree with your thoughts about marketing to different women audiences, but this commercial still didn't do much for me as a woman consumer. For one thing, they can't fool me into thinking painting is fun, much like cleaning product commercials (in which the promoters try to make cleaning up a spill with a paper towel look amazingly cheery and fulfilling)... but if you're promoting paint or paper towels, what are you gonna do? It's a difficult challenge and this commercial was a fair attempt to keep it lively and compelling. I love the concept of the twist ‘n pour container, the commercial is peppy, and I agree with your thoughts about marketing to different women audiences, but this commercial still didn’t do much for me as a woman consumer.

For one thing, they can’t fool me into thinking painting is fun, much like cleaning product commercials (in which the promoters try to make cleaning up a spill with a paper towel look amazingly cheery and fulfilling)… but if you’re promoting paint or paper towels, what are you gonna do? It’s a difficult challenge and this commercial was a fair attempt to keep it lively and compelling.

]]> By: Mary Schmidt Marketing Troubleshooter » Why Isn’t Somebody Else Doing It? http://www.wonderbranding.com/2009/11/the-best-tv-ad-you-probably-never-saw/comment-page-1/#comment-2300 Mary Schmidt Marketing Troubleshooter » Why Isn’t Somebody Else Doing It? Tue, 17 Nov 2009 16:08:49 +0000 http://www.wonderbranding.com/?p=2157#comment-2300 [...] can’t see it. For example, why don’t all paint companies have containers like those of Dutch Boy’s “Twist n Pour paint”? Then there’s why did it take so long for someone to think of putting wheels on luggage? [...] [...] can’t see it. For example, why don’t all paint companies have containers like those of Dutch Boy’s “Twist n Pour paint”? Then there’s why did it take so long for someone to think of putting wheels on luggage? [...]

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