Comments on: Global Economy = Working Women. Are You Prepared?

By: ann steyaert

ann steyaert — Thu, 12 Nov 2009 13:33:09 +0000

These facts indeed have strong implications for hiring and human resources as well.

Too many companies (especially in technology) still refuse to create and enhance a more ‘gender-neutral’ culture in the company, not only focused on hard ambition, short term thinking and decisions, power,alpha-male conversations, …

Those compnanies that succeed in attracting enough different women, with different motivations (coaching, security, exploration, expertise building, …) towards work will be able to understand woman and society a lot better, and so for sure marketing from those companies will feel closer, more authentic and human.

ann_Y

By: Michele Miller

Michele Miller — Wed, 11 Nov 2009 16:36:36 +0000

Thanks for the comment, Bruce. Holiday shopping is an excellent example of how marketing to women extends beyond just “selling to HER.” She doesn’t live in a vacuum; she is influenced and makes purchases by and for everyone in her life, male AND female.

By: Bruce Christensen

Bruce Christensen — Tue, 10 Nov 2009 23:18:38 +0000

Michele,
My wife and our three grown daughters all confirm that they control the spending in their respective homes. This is particularly important for holiday retailers, who must appeal to women for gift purchases. When I surveyed this female group concerning gift shopping, these purchases are almost 100% controlled my these moms.

When we started looking at who would fuel our new online gift swap enterprise, we realized that women have the power.