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I used to think that big advertising agencies and their research departments were to blame for the never-ending quest to uncover the “average man” or “average woman.”
Looks like I was wrong.
Who’s to blame? Fibber McGee.
Here’s a fun clip I happened to catch while listening to the Radio Classics channel on Sirius/XM Radio earlier this week.
Fibber and his wife, Molly, are on their way to Washington, D.C. and happen to run into the Dr. Gallup.
Conversation ensues. And polling is changed forever.
I write this with tongue-in-cheek, of course. But if you know Fibber like I know Fibber, you can’t be quite sure whether he’s serious or not, either.
Happy Friday everyone – have a terrific weekend.



Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
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