Comments on: 3 Reasons Why Boobs & Butts Will Always Matter In Advertising

By: Barbara

Barbara — Sun, 03 Jan 2010 10:39:59 +0000

great article! makes a lot of sense. as we all know, there is always a target audience for every advertisement. it just so happens that boobs and butt appeals to a particular demographic, specifically men. not only do we see that on TV, even on other digital media. when i came up with my website not too long ago, Prova assisted me and made sure the content will appeal to my target market.

By: 3 advertising

3 advertising — Sat, 02 Jan 2010 22:30:35 +0000

Nice post! Very complete and detail information. That

By: Vicki Moore

Vicki Moore — Mon, 21 Dec 2009 22:20:24 +0000

Just to add another reason: shock value. If we’re shocked we talk about it. May not be the best way to promote a product but shock does sell – I’m not always sure what they’re selling but that’s another conversation.

By: Marketing to Women Online: What’s Changed? | Web Business Woman

Marketing to Women Online: What’s Changed? | Web Business Woman — Thu, 10 Dec 2009 18:22:22 +0000

[...] nothing has changed. After all, women are still women. We still control over 85% of the spending in this country, or influence it, and we still like to [...]

By: Lip-Sticking

Lip-Sticking — Thu, 10 Dec 2009 16:17:31 +0000

Marketing to Women Online: What’s Changed?…

Essentially, nothing has changed. After all, women are still women. We still control over 85% of the spending in this country, or influence it, and we still like to talk about our shopping. The difference is – it’s far easier to do that, today. We are…

By: Michele Miller

Michele Miller — Fri, 13 Nov 2009 19:56:33 +0000

Wish I could take credit for that, Adrian – sure would send a lot more readers my way!

By: Adrian Van Zelfden

Adrian Van Zelfden — Fri, 13 Nov 2009 19:33:57 +0000

Michelle,

I don’t know if you have noticed it, but in Vista 64, and the newest Internet Explorer, when a person has a lot of windows open, the program abbreviates the name of the website in the tabs at the top of the browers.

In your case that came out to be WonderBra … for this particular page.

Probably just a coincidence.

By: Michele Miller

Michele Miller — Fri, 13 Nov 2009 18:50:52 +0000

What a shame for La Diff – too bad we don’t have a meter that can actually measure titillation factor (no pun intended) vs. persuasion… or even measuring how much DAMAGE an ad can do to a brand. In my mind, it’s sometimes hard to gauge this, since we’re so immersed in the marketing world. But at least we see the forest, when these other yahoos don’t even see trees.

By: Holly Buchanan

Holly Buchanan — Fri, 13 Nov 2009 15:27:35 +0000

Hey Michele,

I think you hit the nail on the head with this:

“Give a man an ad that features boobs – his brain zeroes in on the target and tells him, “Oh look – boobs.”

Give a woman the same ad, and her brain says, “Oh look – that’s kind of degrading.”

Neither brain says, “Oh look – a great product.”

You are also dead-on that not all women think alike and will like or dislike these kinds of ads.

One of my beefs with the La Diff Boob ad was that their furniture is GOREGOUS. Yet in a 30 second ad, the furniture is only seen for 3 seconds. The whole ad was about setting up the joke, not about selling the furniture. If they had spent less time setting up the joke, ad more time featuring the furniture itself, I wouldn’t have disliked it nearly as much.

By: Michele Miller

Michele Miller — Fri, 13 Nov 2009 14:59:26 +0000

Phil, I agree. I think no matter how long one has been in the marketing or advertising business, focus on “persuasion” can still be forgotten from time to time. Being “creative” is very tempting, but rarely does the job.