Comments on: GNC’s Healthy New Strategy: Marketing To Women

By: Michele Miller

Michele Miller — Fri, 13 Nov 2009 18:37:02 +0000

Roy – glad to see you’re a “Customer Evangelist.”

Coree – yes, if more brands simply focused on learning what women’s obstacles were to purchase, it would be a dramatic improvement.

Katie – coming from a graphic designer, that says a lot!

By: Katie Osborne

Katie Osborne — Fri, 13 Nov 2009 17:55:11 +0000

Being in the business of graphic design, marketing and advertising, I am always noticing when a company changes their look and feel.

I first noticed the change of GNC while flipping through Oprah’s magazine. I actually ripped out the pages for each of the new WELLbeING product line because I felt compelled to buy the product or at the very least learn more about it!!

Good for them!

By: Coree Silvera

Coree Silvera — Thu, 12 Nov 2009 18:05:24 +0000

I, like you, am not a fan of anything and everything related to women needing to be in pink or pastel colors.

It’s great to see that women were not stereotyped, but GNC actually listened and responded with things like the wider aisles, lighting, and brighter colors.

More brands should learn to market with social media and by word of mouth. With the changes that women asked for GNC will no doubt attract more business just from aesthetic value.

By: Roy Dahl

Roy Dahl — Thu, 12 Nov 2009 17:15:58 +0000

Good to see that GNC is reacting at their “Customer Plus-Delta” as we call in Word of Mouth. Listen to what your customers tell you about your products and service and react.