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Apparently, increasing criticism over Amp energy brand’s “Before You Score” was finally too much for Pepsi, who announced today they’re killing the iPhone app.
After writing about the kerfuffle last week, it ocurred to me that if Pepsi had simply created a female version of the app, it could have saved itself a world of hurt AND garnered the attention and love from female customers.
Giving women the same opportunity to categorize men and revel in pick-up lines would have meant wild viral downloading among girlfriends, and friendly, entertaining comparisons with the male version.
As I wrote before, the technology used to create the app was outstanding. Pepsi just didn’t think the marketing through all the way to the end, and got caught in the trap of linear thinking.
A potentially awesome marketing campaign, kicked to the curb before Pepsi could score.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
They have an obvious shortage of smart women they listen to. Probably the shortage is in time spent listening rather than a shortage of smart women.
Someone needs to invent a hubris pile survey and accounting instrument. I suppose there is no accurate numbering system for calculating hubris.
Why haven’t they come crawling to your doorstep for help? Too bad, but we probably both know the answer.
I think some wise guy said something like people go tearing off looking for vindication rather than answers.
Very funny, Ed. But I tend to agree – their shortage is in listening.. and probably actually THINKING. Everyone is in so much of a hurry to “do” something that they kill the great ideas along with the crappy ones.