Comments on: The Pepsi Controversy: Did It Score With Women? http://www.wonderbranding.com/2009/10/the-pepsi-controversy-did-it-score-with-women/ Marketing to Women Thu, 11 Mar 2010 18:55:17 -0700 http://wordpress.org/?v=2.9 hourly 1 By: Angi Harper http://www.wonderbranding.com/2009/10/the-pepsi-controversy-did-it-score-with-women/comment-page-1/#comment-2091 Angi Harper Mon, 19 Oct 2009 15:38:59 +0000 http://www.wonderbranding.com/?p=1914#comment-2091 Now that you say it, Margaret, I AM more upset about the toy I got in my last Cracker Jack. A puzzle piece. ONE puzzle piece. Like I was going to drive all the way back to Salt Lake City to get 30 more boxes of throwback Cracker Jack boxes in order to finish their stupid puzzle. I WANTED A RUBBER BAND HELICOPTER!!! Now that you say it, Margaret, I AM more upset about the toy I got in my last Cracker Jack. A puzzle piece. ONE puzzle piece. Like I was going to drive all the way back to Salt Lake City to get 30 more boxes of throwback Cracker Jack boxes in order to finish their stupid puzzle. I WANTED A RUBBER BAND HELICOPTER!!!

]]> By: Margaret Titus http://www.wonderbranding.com/2009/10/the-pepsi-controversy-did-it-score-with-women/comment-page-1/#comment-2088 Margaret Titus Sat, 17 Oct 2009 14:37:53 +0000 http://www.wonderbranding.com/?p=1914#comment-2088 Another tempest in a teapot that leaves this 60 year old boomer totally underwhelmed. I'd just as soon get all worked up over an offensive prize in a box of cracker jacks --now that really does date me doesn't it. I think the biggest problem for Pepsi may be that no one with more than two brain cells gives a hoot and the marketing "controversy" will hover somewhere between slim and none. Now what was that we were talking about--I seem to have forgotten... Another tempest in a teapot that leaves this 60 year old boomer totally underwhelmed. I’d just as soon get all worked up over an offensive prize in a box of cracker jacks –now that really does date me doesn’t it. I think the biggest problem for Pepsi may be that no one with more than two brain cells gives a hoot and the marketing “controversy” will hover somewhere between slim and none. Now what was that we were talking about–I seem to have forgotten…

]]> By: Michele Miller http://www.wonderbranding.com/2009/10/the-pepsi-controversy-did-it-score-with-women/comment-page-1/#comment-2086 Michele Miller Sat, 17 Oct 2009 00:34:59 +0000 http://www.wonderbranding.com/?p=1914#comment-2086 The more I think about it, the more I'm convinced that they missed the mark because the DIDN'T create the same app, only for women. That would have been a great balance, and an even bigger hit for Pepsi. The more I think about it, the more I’m convinced that they missed the mark because the DIDN’T create the same app, only for women. That would have been a great balance, and an even bigger hit for Pepsi.

]]> By: Robert Gorell http://www.wonderbranding.com/2009/10/the-pepsi-controversy-did-it-score-with-women/comment-page-1/#comment-2085 Robert Gorell Fri, 16 Oct 2009 17:37:09 +0000 http://www.wonderbranding.com/?p=1914#comment-2085 ("...they don't need an app to tell them how to speak to women" is what I meant to write in that last paragraph.) (“…they don’t need an app to tell them how to speak to women” is what I meant to write in that last paragraph.)

]]> By: Robert Gorell http://www.wonderbranding.com/2009/10/the-pepsi-controversy-did-it-score-with-women/comment-page-1/#comment-2084 Robert Gorell Fri, 16 Oct 2009 17:36:06 +0000 http://www.wonderbranding.com/?p=1914#comment-2084 Who's being stereotyped here -- the female "types" in the app, or AMP's 18-30 male target segment? Honestly, how many products are gunning for those emotionally-immature-wannabe-ladies-man dollars? Real men know their type when they see it, and they don't need to tell them how to speak to women. That said, this is harmless. If it were reversed, I'm sure we could all come up with just as many stereotypical male profiles, and they'd be equally (albeit marginally) funny. Who’s being stereotyped here — the female “types” in the app, or AMP’s 18-30 male target segment?

Honestly, how many products are gunning for those emotionally-immature-wannabe-ladies-man dollars?

Real men know their type when they see it, and they don’t need to tell them how to speak to women. That said, this is harmless. If it were reversed, I’m sure we could all come up with just as many stereotypical male profiles, and they’d be equally (albeit marginally) funny.

]]> By: Angi Harper http://www.wonderbranding.com/2009/10/the-pepsi-controversy-did-it-score-with-women/comment-page-1/#comment-2083 Angi Harper Fri, 16 Oct 2009 16:47:47 +0000 http://www.wonderbranding.com/?p=1914#comment-2083 I'd be more alarmed if Pepsi seemed to take these stereotypes seriously, but it seems like they put a lot of effort into making it funny rather than offensive. And, really, shouldn't we be happy that they had 27 stereotypes? Instead of three? I'm also impressed with the usefulness of the information provided within the gimmicky package. As for their response...making a tag for Twitter was a mistake. Especially with Pepsi, rather than AMP. In the long run, though, I think this one will blow over pretty quickly. It was more stupid than dangerous to women and there are bigger battles to wage. I’d be more alarmed if Pepsi seemed to take these stereotypes seriously, but it seems like they put a lot of effort into making it funny rather than offensive. And, really, shouldn’t we be happy that they had 27 stereotypes? Instead of three? I’m also impressed with the usefulness of the information provided within the gimmicky package.

As for their response…making a tag for Twitter was a mistake. Especially with Pepsi, rather than AMP. In the long run, though, I think this one will blow over pretty quickly. It was more stupid than dangerous to women and there are bigger battles to wage.

]]>