Comments on: The #1 Tip For Marketing To Women Online

By: Send cakes to Pakistan

Send cakes to Pakistan — Thu, 03 Feb 2011 11:10:50 +0000

Thanks Michele, this is a bit unrelated but just the same, I think women like the phone for immediacy and that’s why I like having my radio show.

By: marketingseo

marketingseo — Tue, 30 Mar 2010 12:15:17 +0000

marketingseo
and then ANSWER the MOBILE

marketingseo.blogspot.com

By: Pam Court

Pam Court — Mon, 12 Oct 2009 16:46:17 +0000

Please note the phone number is all digits! I only have a Blackberry and the key pad does not have the alpha/numberic combos of a traditional phone. This is something that needs to be thought of for us cell only crowd. Display the digits please.

By: Kelley Connors

Kelley Connors — Mon, 05 Oct 2009 14:47:41 +0000

Thanks Michele, this is a bit unrelated but just the same, I think women like the phone for immediacy and that’s why I like having my radio show (www.blogtalkradio.com/realwomenonhealth)
one that women can call in for. I find that most women want to pick up the phone to discuss our health topics with experts. This way, it opens up for older women who use the phone as much as younger women text.

Thanks for this post!

By: The ONLY Way to Market to Women Online | Web Business Woman

The ONLY Way to Market to Women Online | Web Business Woman — Sat, 03 Oct 2009 07:15:29 +0000

[...] Miller gave the top tip this week, which is….PUT YOUR PHONE NUMBER ON EVERY PAGE (upper right [...]

By: Michele Miller

Michele Miller — Fri, 02 Oct 2009 14:50:25 +0000

Good question, Jonathan. It’s done on purpose.

I walk a fine line between trying to convert readers into clients and protecting my energy for things I need to focus on, namely writing and speaking.

During those times when I have a full workload and speaking gigs, I remove the number from the site. Otherwise, I am deluged with phone calls from very nice, well-meaning people wanting free advice. And it’s in my nature to want to help everyone, which takes my attention away from what’s most important. It’s all I can do do keep up with emails every day.

When the time comes that I’ll be on the hunt for clients again, you can count on seeing the phone number in the upper right-hand corner.

By: Jonathan Groff

Jonathan Groff — Fri, 02 Oct 2009 14:18:15 +0000

Why isn’t your phone number in the top-right?

By: Michele Miller

Michele Miller — Fri, 02 Oct 2009 00:27:29 +0000

Well, thanks for commenting, Nicole! While I was perhaps a bit “dramatic” in my wording, I’m honored that you would not only reach out but consider making a change.

I really believe that adding the phone number at the top of the page would have a very positive effect for you guys. I DO hope you will keep me posted on the results! I’d love to see you beat the pants off of ProFlowers.

By: Nicole DeRuiter

Nicole DeRuiter — Fri, 02 Oct 2009 00:08:54 +0000

Thanks, Michele, for including us in your blog post (though not in the most flattering light).

Funny thing, we were actually discussing the relative visibility of our phone number just this week – your post will give us a little more initiative to investigate a change! Thanks for your insights and have a great day.

-Nicole at Teleflora.

By: Kat Gordon

Kat Gordon — Thu, 01 Oct 2009 18:31:43 +0000

Once again, Michele, a great post. I have used ProFlowers as a case study for my own clients, not because of the phone number placement (although I’ll now add that to my notes), but because they are masterful at what I call “reassurance” messaging. You get an email when your floral order is placed, another one when it’s picked up from the growers, and yet another one when it’s delivered. A simple (and likely automated) process that is so comforting when sending a gift.