Comments on: From the Vault: Biggest Mistakes In Marketing To Women http://www.wonderbranding.com/2009/10/from-the-vault-biggest-mistakes-in-marketing-to-women/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Michael Stedman http://www.wonderbranding.com/2009/10/from-the-vault-biggest-mistakes-in-marketing-to-women/comment-page-1/#comment-3804 Michael Stedman Wed, 14 Jul 2010 19:40:46 +0000 http://www.wonderbranding.com/?p=1992#comment-3804 I hear ya when it comes to beds. My wife would sleep under a bridge if there was a bed with a pillow top mattress and an abundance of covers to rival a shar pei. I hear ya when it comes to beds. My wife would sleep under a bridge if there was a bed with a pillow top mattress and an abundance of covers to rival a shar pei.

]]> By: Phil Wrzesinski http://www.wonderbranding.com/2009/10/from-the-vault-biggest-mistakes-in-marketing-to-women/comment-page-1/#comment-2637 Phil Wrzesinski Tue, 26 Jan 2010 17:45:38 +0000 http://www.wonderbranding.com/?p=1992#comment-2637 The store is "Bras That Fit" in Jackson, Michigan. www.brasthatfit.net The store is “Bras That Fit” in Jackson, Michigan. http://www.brasthatfit.net

]]> By: Michele Miller http://www.wonderbranding.com/2009/10/from-the-vault-biggest-mistakes-in-marketing-to-women/comment-page-1/#comment-2631 Michele Miller Fri, 22 Jan 2010 20:53:36 +0000 http://www.wonderbranding.com/?p=1992#comment-2631 Phil, for some reason I just saw your comment - it had slipped through the cracks. This is a TERRIFIC story! If you remember the shop's name and location (do they have a website?) I'd love to make the store a case study. Phil, for some reason I just saw your comment – it had slipped through the cracks. This is a TERRIFIC story! If you remember the shop’s name and location (do they have a website?) I’d love to make the store a case study.

]]> By: Phil Wrzesinski http://www.wonderbranding.com/2009/10/from-the-vault-biggest-mistakes-in-marketing-to-women/comment-page-1/#comment-2193 Phil Wrzesinski Fri, 06 Nov 2009 17:31:22 +0000 http://www.wonderbranding.com/?p=1992#comment-2193 We have a local bra shop in town that sponsors a Sports Talk Radio Show. Yeah, she advertises her bras to guys. Her ads say, "Hey Guys, are you tired of hearing your wife complain about her bra not fitting? Take her to Bras That Fit..." They just moved to a new location tripling their size to accomodate all the business that ad is getting her. We have a local bra shop in town that sponsors a Sports Talk Radio Show. Yeah, she advertises her bras to guys.

Her ads say, “Hey Guys, are you tired of hearing your wife complain about her bra not fitting? Take her to Bras That Fit…”

They just moved to a new location tripling their size to accomodate all the business that ad is getting her.

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