Comments on: Copywriting: The Gloved Hand vs. The Wounded Heart http://www.wonderbranding.com/2009/10/copywriting-the-gloved-hand-vs-the-wounded-heart/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Tom Wanek http://www.wonderbranding.com/2009/10/copywriting-the-gloved-hand-vs-the-wounded-heart/comment-page-1/#comment-2081 Tom Wanek Thu, 15 Oct 2009 23:55:29 +0000 http://www.wonderbranding.com/?p=1850#comment-2081 This is sparkling advice for the business owner who wants to identify and truly understand the felt need of their customer, and do a better job at fulfilling that need. Spend time with your customers and see the world through their eyes, but also tap into the knowledge and experience of your front-line employees who are in direct, daily contact with your customer. They'll likely give you an eye-opening perspective. This is sparkling advice for the business owner who wants to identify and truly understand the felt need of their customer, and do a better job at fulfilling that need.

Spend time with your customers and see the world through their eyes, but also tap into the knowledge and experience of your front-line employees who are in direct, daily contact with your customer. They’ll likely give you an eye-opening perspective.

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